Program Manager, GTM Launch

About Us

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.

The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. #One Cast One Crew

We're seeking a Program Manager for GTM Launch to serve as the central driving force behind our most strategic product launches. Reporting into the TMO and working across all functions, you'll lead end-to-end launch readiness that delivers substantial value to our customers and shape the future of Cast & Crew. From new product introductions and feature releases to pricing strategies and packaging changes, you'll be the connective tissue ensuring seamless execution across Product, Sales, Marketing, Customer Success, Support, and Operations.

This is a high-impact role for someone who thrives in ambiguity, builds strong cross‑functional partnerships, and has a proven track record of turning complex initiatives into successful launches that drive revenue and customer adoption.

• Lead end-to-end program management for high‑priority product launches across Cast & Crew’s digital solutions portfolio (including production accounting, expense management, digital onboarding, timecards, and reporting tools)
• Develop comprehensive end-to-end rollout plans including scoping, resource allocation, timeline management, dependency mapping, risk mitigation, and change management strategies
• Define and implement program rituals such as planning sessions, retrospectives, and stakeholder alignment meetings
• Drive commercial success by ensuring GTM teams are fully equipped to bring new products and features to market effectively

• Serve as the central coordinator across Product, Sales, GTM, Marketing, Customer Success, Operations, and Support teams throughout the launch lifecycle
• Build and maintain relationships with senior leaders across the organization, driving alignment on priorities
• Manage cross‑functional and cross‑geo collaboration, ensuring all stakeholders are engaged at the right stages of the project lifecycle
• Navigational organizational complexity and help leaders see the “bigger picture” by highlighting cross‑organizational dependencies and trade‑offs

• Establish and maintain scalable frameworks, processes, and best practices for product launch management
• Collaborate with other program managers to continuously refine processes as the GTM organization evolves and scales
• Define clear roles, responsibilities, and communication protocols for launch teams
• Use metrics and data‑driven insights to measure launch effectiveness, track performance, drive user adoption, and inform continuous improvement

• Drive alignment through exceptional communication skills, ensuring consistent messaging across all levels of the organization
• Champion change management practices to ensure smooth adoption of new products, features, and processes – ensuring pre‑launch alignment and post‑launch reinforcement that drives measurable revenue impact
• Facilitate strategic planning sessions, working sessions, and executive decision‑making forums
• Manage stakeholder expectations and keep leadership informed on progress, risks, and key decisions

• Identify, assess, and proactively manage risks and dependencies that could impact launch success
• Navigate tradeoffs between competing priorities and make recommendations that balance business needs with execution feasibility
• Demonstrate resilience and adaptability when plans change or unexpected obstacles arise

• 4‑7 years of experience…