Digital Marketing Manager

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This is a In-House Role

As a Digital Marketing Manager in our marketing agency, you will be responsible for developing, managing, and implementing digital marketing strategies across various online platforms. Your role will involve working within a cross-functional team to build, activate, and optimize digital marketing campaigns on behalf of our clients. You will play a crucial role in driving campaign success, achieving client objectives, and leveraging data and insights to continuously improve results.

• Digital Strategy Creation and Implementation:
  Develop and execute digital lead generation and evergreen campaigns through SEM and paid social and execute campaigns and strategy from ideation, creative strategy, targeting, and segmentation for all channel marketing.
• Ad Campaign Optimization:
  Continuously monitor and analyze campaign performance, making data-driven decisions to optimize ad targeting, placements, bidding strategies, and creative elements.
• Budget Management:
  Develop and manage campaign budgets, ensuring optimal allocation of resources across different paid media channels. Monitor spending, track expenses, and provide regular reports on campaign performance based off established KPIs and budget utilization.
• Audience Targeting:
  Utilize data analytics and audience insights to identify target demographics, interests, and behaviors. Leverage the data and various targeting options available on digital platforms to reach the most relevant audience segments and increase campaign effectiveness.
• Paid Social Media:
  Oversee planning and coordination of activity across Facebook, Instagram, Twitter and You Tube and other paid social platforms to aid in the overall digital marketing strategy.
• Email Marketing:
  Manage creation and deployment of email marketing campaigns including content, CTRs, and engagements that further enhance the overall digital strategy for the client.
• Digital Analytics and Reporting:
  Monitor key metrics and generate comprehensive reports to evaluate campaign performance. Provide regular updates to clients and internal stakeholders, highlighting key findings, insights, and recommendations for improvement. Measure all media initiatives including web, social, email, and print.
• Additional Functions:
  Understand best practices for various platforms and channels to develop holistic digital marketing campaigns that align with the brand’s KPIs. Stay abreast of the latest trends and emerging technologies and platforms within digital marketing. Continuously expand your knowledge and expertise in digital marketing to deliver innovative and impactful campaigns. Cross-Departmental Communication/Coordination. Management of all internal and outsourced digital team members.
  
  Deployment:
  This role will oversee the deployment of organic social and email newsletters/campaigns. If no outside source is available to handle deployment, this role will fill that void until a new vendor or additional employee is identified.

• Act with Integrity
• Give Your All
• Explore the Unknown
• Proficiency in using paid media platforms and tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics)
• Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• Attention to detail, creativity, and a passion for digital marketing.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaign performance.
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and campaign results to clients and internal teams.