Sales Representative - Wine & Spirits Job Buffalo area,New York USA,Sales

Empire Merchants North is the premier wine and spirits distributor in Upstate New York with roots going back to the end of Prohibition. With more than 600 dedicated employees and state‑of‑the‑art facilities, Empire Merchants North has become synonymous with both service and quality and has earned the loyalty of more than 9,000 area restaurants, bars, hotels, nightclubs, and retail outlets. Empire Merchants North acts as a marketing agent for the brands that we represent and is proud to employ the most knowledgeable and well‑equipped sales force in Upstate New York.

We are seeking a high energy, motivated Sales Representative - Wine and Spirits / Buffalo - Niagara, Erie, and Genesee Counties

JOB DESCRIPTION - SALES REPRESENTATIVE RESPONSIBILITIES

I. Calling on accounts daily, by following an established and efficient route which ensures assigned accounts are visited and serviced in compliance with company frequency standards; keeping route sheets up to date; and developing positive customer relations with owners, managers, and all other account employees.

2. Analyzing the total territory and each account to determine the priority selling and merchandising opportunities.

3. Preparing and presenting professional sales presentations to the retailers that are tailored to current supplier programs and the needs of the customer.

4. Interact with ADS’, Supplier Representatives, and Promotional Agency Representatives to achieve said objectives.

5. Preplans are subject to change and review by management for coaching and counseling opportunities.

SELLING

1. Mandatory attendance at Company and/or Supplier sponsored training, i.e., training classes, wine education classes, etc.

2. Keeping up to date on company and competitive brand pricing, and all other pertinent information which includes knowing the features and benefits of supplier products and programs compared to competition.

3. Follow the principles of our Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).

4. Presenting the portfolio and current programs you are responsible for in each account to increase salesperson's sales and generate maximum revenue and case volume.

5. Maintain and effectively use the monthly pitch or program book, tasting notes, sell sheets, and information from suppliers either in print or electronically.

6. Off Premise:

• Obtaining the appropriate off‑premise distribution of supplier brands, types, and sizes as directed by management, by communicating to all owners, managers, clerks, stock persons and anyone concerned with the sale of products. Obtain maximum sell‑through by conducting staff trainings, achieving supplier shelf standards, adjacencies, facings, cold box presence, etc.
• Gaining feature price, promotion, and display merchandising support from off‑premise accounts by using sales trends, retailer inventory, and special activities (holidays, advertising, merchandising, displays, seasonal etc.).

On Premise:
- • Obtaining the appropriate on‑premise distribution of supplier brands, type and sizes as directed by management by communicating to all owners, managers, beverage managers, bartender(s), wait staff, key kitchen personnel and all concerned with the sale of products to maximize business.
- • Gaining wine list presence, internal servicing skills, execution of wines‑by‑the‑glass and features, conducting wait‑staff trainings, gaining back bar distribution, and proper merchandising of the back bar. Obtain distribution support from on‑premise accounts by using sales trends, retailer inventory and special activities (holidays, advertising, merchandising, displays and seasonal activities, etc.).
- • Requesting permanent P.O.S. materials for accounts to ensure brand visibility and account dominance (e.g., bar rails, napkin holders, table tents).

SUPPLIER/SUPERVISORY INTERACTION

1. Work with supplier representatives with 48‑hour notice and/or company managers with 24 notice and booked during business days (Monday‑Friday). These are supplier and/or supervisory accompanied workdays and are designed to train and teach the salesperson advanced selling skills and methods to assure their usage is being…


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