Marketing & Social Media Coordinator

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Marketing & Social Media Coordinator

The Marketing & Social Media Coordinator supports the execution of HREC’s marketing initiatives with a focus on social media management, agent-facing marketing support, and ongoing administrative and coordination responsibilities within the Marketing department. This role is responsible for creating and managing social media content, maintaining brand-consistent marketing materials, and supporting internal marketing workflows, tools, and programs across the organization.

Working closely with the Chief Marketing Officer, Creative Director, and HUNT Marketing Services team, the Marketing & Social Media Coordinator ensures marketing platforms, templates, and programs are executed efficiently, consistently, and in alignment with brand and compliance standards.

• Manage day-to-day social media activity for HREC, including content creation, scheduling, posting, and monitoring across platforms such as Facebook, Instagram, and Linked In.
• Plan, execute, and manage the social media content calendar using Hootsuite, including scheduling posts, monitoring activity, and supporting branch submissions through the platform.
• Design social media graphics and content with an understanding of how messaging and tone vary by platform and audience.
• Ensure all social media content is brand-compliant, Department of State–compliant, and aligned with overall marketing strategy.
• Engage with sales professionals, branches, and local organizations on social platforms to support brand visibility and awareness.
• Monitor and respond to social media comments, direct messages, and tagged content, ensuring timely, professional engagement and escalating issues as appropriate.
• Serve as a resource for sales professionals and staff with questions related to social media best practices and platform usage.
• Maintain working knowledge of HREC’s marketing tools and programs to support marketing-related inquiries from sales professionals and staff.

• Coordinate the creation and delivery of marketing materials for sales professionals, including listing marketing assets and recurring agent programs.
• Create and maintain recurring marketing materials and campaigns to support sales professionals and company marketing programs.
• Serve as a point of contact for routine marketing and social media-related requests from sales professionals and branch staff.

• Maintain and manage branded Canva templates for agent and listing marketing, ensuring consistency and proper usage.
• Support sales professionals and administrative staff in the effective use of Canva and Hootsuite.
• Assist in maintaining organized libraries of marketing assets and templates.

• Support the promotion of internal and external marketing events.
• Assist with marketing communications related to company programs and campaigns.

• Manage project timelines to ensure timely completion of assigned marketing tasks.
• Track participation and billing for recurring marketing programs, including maintaining spreadsheets and enrollment records.
• Support ongoing administrative and operational marketing tasks essential to the day-to-day function of the Marketing department.
• Assist with general marketing coordination and reporting as needed.

• Strong social media skills, including content creation, basic design, and an understanding of different platforms, audiences, and messaging styles.
• Experience managing business social media accounts preferred.
• Proficiency with Canva desired; experience with Adobe Creative Suite is a plus.
• Experience using social media management tools such as Hootsuite.
• Comfortable answering questions and providing guidance on social media and marketing best practices.
• Experience working in a professional office environment, with familiarity navigating internal processes, deadlines, and multiple stakeholders.
• Willingness and ability to quickly learn internal marketing tools, platforms, and programs.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Excellent written and verbal communication skills.
• Ability to work collaboratively while also handling independent tasks.
• Knowledge of the real estate industry is a plus, but not required.