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Digital Marketing Analyst
Job in
Buffalo, Erie County, New York, 14204, USA
Listed on 2026-03-03
Listing for:
clevermethod, Inc.
Full Time
position Listed on 2026-03-03
Job specializations:
-
IT/Tech
Digital Marketing, SEO
Job Description & How to Apply Below
RESPONSIBILITIES
Search Marketing (Primary Focus)
- Assess client digital ecosystems (websites, apps, and related platforms) and provide tailored recommendations to improve performance.
- Create and implement cutting-edge SEO/SEM strategies to drive visibility, traffic, and conversions.
- Perform keyword research, competitor analysis, and market research to inform campaign strategies.
- Create, manage, and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- Monitor industry developments in search algorithms, tools, and trends to ensure clients remain competitive.
- Work in platforms like Google and Microsoft Ads.
- Set up and manage tracking with Google Analytics, Tag Manager, and other tools.
- Analyze traffic, conversion, and engagement data to measure campaign success.
- Deliver clear, actionable performance reports and recommendations.
- Collaborate on Paid & Organic content strategies that align with client goals.
- Contribute to blogs, social media, and digital campaign copy.
- Support social media strategy and execution to build engagement.
- Experience working in Meta Ads Manager; setting up campaigns, tracking conversions, etc.
- Serve as a trusted advisor on digital marketing best practices.
- Partner with team members to deliver integrated solutions.
- Identify opportunities to optimize performance and grow client success.
- 2-3 years of experience in digital marketing, with proven SEO/SEM expertise.
- Strong skills in analytics and reporting (GA4, Tag Manager, Looker/Data Studio, etc.).
- Experience working directly in Paid platforms.
- Proficiency working with SEO tools and platforms
- Knowledge of content marketing and social media strategy
- Excellent communication and collaboration abilities.
- Passion for innovation and continuous learning.
- A collaborative, creative work environment that values innovation and growth.
- Opportunities to lead impactful projects and work with industry-leading clients.
- Competitive compensation, based on experience and skills.
- Professional development opportunities to keep your skills sharp and your career on track.
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