Management Development Program - Digital Banking, Design

Overview

Serves as a member of the Management Development Program (MDP) and participates in ten weeks of Core Training and one year of On-the-Job (OJT) training. Core Training responsibilities include participation in classroom training, observations of departmental presentations, interaction with senior management, peer networking, and working in teams on two group project assignments. OJT responsibilities vary by department and are assigned by the department manager.

The position may be responsible for additional projects as assigned by the department manager or Leadership Development Manager-MDP.

At M&T Bank, our Design System team operates as a product that serves many products. We partner across disciplines (design, engineering, product) and keep central, up‑to‑date documentation and release notes so teams can discover, adopt, and stay current with the system.

A design system is a practical toolkit of reusable parts—UI components, design tokens, patterns, and guidelines—delivered in both design tools and code. It helps product teams build consistent, high‑quality, and accessible experiences faster and with less risk by standardizing common solutions and documenting how to use them.

We’re hiring an entry‑level Internal Marketing & Communications Specialist to plan, coordinate, and execute multi‑channel communications that grow awareness, drive adoption, and build trust in the design system. You’ll collaborate with the cross‑functional design system team and stakeholders across the bank to ensure that messages are clear, timely, and useful. This role offers opportunities to expand responsibilities as you gain experience.

• Build and maintain a communications calendar mapped to release cadence and product update milestones, aligning narratives with team strategy and quarterly/annual goals.
• Coordinate reviews, sign‑offs, and distribution of team communications.
• Help maintain a database of users and stakeholders and use it to route messages to the right audiences.

• Plan and publish audience‑specific messages using the right mix of channels and formats—Teams posts, email blasts, documentation site updates, newsletters, and release notes—so the right people get the right information at the right time.
• Explore new messaging formats such as blogs and short videos to make updates more engaging and accessible.
• Create visually polished presentation decks and lightweight marketing materials aligned to brand standards.
• Help plan agendas and facilitate recurring office hours, demos, and onboarding sessions.

• Plan and execute campaigns for major product updates —coordinating before/during/after messaging with announcements, reminders, training links, and follow‑ups.
• Drive ongoing, predictable update cadence that builds trust and confidence in the system’s evolution.

• Support messaging around onboarding, migration, and adoption
  , ensuring teams have the information, guidance, and tools they need to succeed.

• Track outcomes (opens/clicks, attendance, site visits, support inquiries), connect signals to adoption goals, and recommend changes to communication methods, channels, timing, and calls‑to‑action.
• Partner with Research to gather qualitative feedback from early adopters and advocates; translate insights into clearer content, smoother onboarding, and targeted enablement.

• Uphold brand alignment and consistent voice and tone in partnership with Design and Content Design.
• Ensure messaging promotes transparency, inclusiveness, and trust
  , and points teams to the latest documentation, training, and support resources
  .

• Awareness & Clarity: More teams know what the design system is, the value it provides, and how to get started.
• Smoother Adoption: Communications and campaign rhythms that equip teams with clear guidance and make adoption easier to plan and execute.
• Trust in the System: Predictable updates and clear change narratives that help teams stay current and feel confident building on the…