Digital Marketing Analyst

The opportunity

Delaware North Global柔 Headquarters is hiring a Digital Marketing Analystto join our team in Buffalo, New York. As a Digital Marketing Analyst, you will be responsible for overseeing the planning, execution, and successful completion of website development projects.

Minimum – Anticipated Maximum Base Salary: $62,354 – $78,100 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

Information on our comprehensive benefits package can be found at dagelijks  Fic/benefits/.

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

• Implement, maintain, and troubleshoot website tracking using tag management systems (Google Tag Manage)
• Configure and support analytics platforms (GA4, Adobe Analytics, or similar)
• Design and maintain data layer specifications to support consistent, scalable event tracking
• Implement and QA marketing and advertising tags (e.g., Google Ads, Meta, Linked In, and other platforms as needed)
• Validate tracking across environments (development, staging, production)
• Configure and manage cross-domain and cross-platform tracking to ensure accurate user journey attribution across websites, checkout flows, and third-party integrations (e.g., payment providers, booking engines)

• 3+ years of hands on cuchar>experience in digital marketing tracking, analytics engineering
• Strong experience with tag management systems (Google Tag Manager preferred)
• Working knowledge of Google Analytics 4 (GA4) or another enterprise level analytics platform
• Experience browsers implementing or supporting consent management platforms
• Practical understanding of how privacy regulations impact marketing and analytics tracking
• Working knowledge of JavaScript fundamentals, website data layers, browser developer tools
Ability to clearly communicate technical concepts to non technical stakeholders

M-F

Source:
Hospitality Online