Dig Content Mgr

Job Description

The Digital Content Manager supports the Health Plan’s digital strategic initiatives by developing a digital content roadmap, managing a centralized digital editorial calendar, and creating digital content style guidelines. This role writes transactional messaging and digital tool copy, reviews and edits content from business partners, ensuring all digital content aligns with standards and SEO objectives.

• All Levels
  • Creates and edits content for digital projects; writes mostly non‑marketing content including user interactions, instructional content for digital tools, and transactional messaging scripts.
  • Evaluates and maintains digital content style and standards guide, including guidelines, editorial voice and tone.
  • Acts as content‑management‑system expert consultant with internal teams, educating on processes and best practices; educates relevant teams on digital content best practices.
  • Conducts digital content audits, gap analysis, and optimizes content.
  • Collaborates and interfaces with digital/agile domain product owners and aligned partners to understand content needs and manages dependencies within integrated projects.
  • Identifies key metrics to evaluate content performance and conducts regular analysis to identify trends and insights to optimize content strategy.
  • Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs.
  • Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
  • Regular and reliable attendance is expected and required.
  • Performs other functions as assigned by management.
• Level II (additional responsibilities)
  • Leads collaborative sessions with cross‑functional teams to guide content strategy, activities, planning, and decisions for assigned projects.
  • Serves as an influencer to promote strategy‑first approach to projects, enhancements, and content reviews.
  • Mentors peers on digital content and content strategy best practices.
  • Collaborates and consults with stakeholders throughout the company to create product plans and roadmaps; develops a universal content taxonomy to be standardized and implemented across systems.
  • Creates and manages a digital content style & standards guide, including editorial voice and tone, for digital content and experiences.
  • Reviews incoming digital content enhancement projects from business stakeholders and assists in prioritization against current backlog and existing resourced efforts.

• All Levels
  • Five (5) years of experience producing digital content, specifically non‑marketing transactional content focused on user experience and two (2) of which in proven SEO experience.
  • Bachelor’s degree in marketing, communications, journalism, or related field. In lieu of a degree, six (6) years of additional work experience.
  • Intermediate experience working with agile teams preferred.
  • Intermediate working experience with website content management systems (Adobe Experience Manager, other) required; experience with Liferay digital experience platform preferred.
  • Ability to independently analyze problems, think critically on issues to identify and recommend solutions.
  • Ability to prioritize work components and define objectives effectively.
  • Intermediate knowledge of web accessibility best practices.
• Level II (additional qualifications)
  • Eight (8) years of experience creating, planning, and managing digital content.
  • Experience with and ability to assist, consult with, or lead in interviewing stakeholders about their roles, experience, needs, and expectations to refine project scope, guide content activities, decisions, and deliverables.
  • Ability and experience building relationships and partnering with divisions throughout the organization that encompass low and high technical skill sets.
  • Advanced experience as a content designer, content strategist, or UX writer writing for digital‑first consumer experiences, preferred.

• Ability to work while sitting and/or standing at a workstation viewing a computer and using a keyboard, mouse and/or phone for three (3) or more hours at a time.
• Ability to travel across the Health Plan service region for meetings and/or trainings as needed.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

E5 Min 71,880 – Mid 100,632 – Max 129,384.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Mid‑Senior level

Full‑time

Marketing, Public Relations, and Writing/Editing

Insurance

Buffalo, NY