Digital Content Developer

Job Description

The Digital Content Developer supports the Health Plan’s digital initiatives and lifecycle management work by creating best‑in‑class digital user experiences for our customers. This role ensures accuracy, relevance, and timeliness of digital content across corporate websites and apps. The developer acts as a consultant with internal stakeholders and serves as an expert for the assigned portal. They develop, implement, and maintain web templates and application systems in collaboration with content owners.

Navigate complex tasks without supervision, prioritize competing needs of business and products, notice detail, and work efficiently in a fast‑paced, ever‑changing environment.

• Acts as subject matter expert for web content management and portal systems, consulting internal customers to deliver best‑in‑class experience.
• Leads and manages lifecycle of corporate websites, organizing and publishing content, documents, and media. Collaborates on annual updates for Commercial Open Enrollment, Medicare Annual Enrollment, and compliance‑based web updates.
• Works with Digital Content Manager to maintain sitemaps and content inventories for all corporate websites, including business owners and key audit dates.
• Collaborates with business partners to understand requirements and fulfill service requests for all updates.
• Writes training documentation and trains business customers on how to update websites using the web content management and intranet publishing systems.
• Performs quality assurance testing on all content changes.
• Optimizes or reforms documents, graphics, videos, and other multimedia content before publishing.
• Implements best practice tagging solutions for SEO, accessibility (WCAG/508), and web analytics.
• Works collaboratively with Front‑End Developers to define standards for content creation within themes, templates, and publishing workflows.
• Stays current with new technologies, capabilities, and trends in web content management.
• Collaborates to create and maintain information architecture, sitemap, and directory structure documentation.
• Defines standards and customizes themes/templates for building user interfaces.
• Performs unit testing, peer design reviews, and code reviews to ensure quality and consistency.
• Provides on‑call support for urgent and important events outside core business hours.
• Reviews analytic reports and makes recommendations for site improvements.
• Monitors best‑in‑class and competitive websites to benchmark improvement ideas focusing on usability, accessibility, and functionality.
• Demonstrates high standards of integrity and supports the Lifetime Healthcare Companies’ mission, values, and Corporate Code of Conduct.
• Maintains high regard for member privacy in accordance with corporate privacy policies and procedures.
• Regular and reliable attendance is expected.
• Performs other functions as assigned by management.

• Participates in intake process and helps prioritize requests.
• Interacts regularly with business partners at Director/VP level, presenting recommendations and statuses.
• Leads periodic reviews of websites to ensure proper functioning and updates inventory and sitemap.
• Advances lifecycle management process of the websites.
• Creates documentation to educate users, stakeholders, and external constituents.
• Represents the company in external constituent and internal stakeholder forums.

• Acts as team leader for Digital Content Developers, ensuring work is appropriately resourced.
• Leads intake process for content requests by creating a prioritization process that can be applied to all requests.
• Collaborates closely with Digital Content Manager on standards and processes for digital inventory and audit.
• Coordinates with Front‑End Developer Team Lead on bandwidth/availability of the Front‑End team to support content requests.
• Acts as team content management system expert and provides education and training to the development team.
• Collaborates with the UX Design team and reviews designs prior to stakeholder presentations.