Franchise Marketing Optimization Analyst

The opportunity

Delaware North Parks and Resorts is hiring a full-time Franchise Marketing Optimization Analyst to join our team in Buffalo, New York. As a Franchise Marketing Optimization Analyst, you will be responsible for implementing and improving marketing programs and commercial strategies provided by franchisors across the company’s branded hotel portfolio. If you are seeking a role that provides career growth and a supportive work environment, apply to join our team!

Minimum – Anticipated Maximum Base Salary: $62,354 – $76,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

Information on our comprehensive benefits package can be found at

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

• Fully leverage Marriott and IHG commercial systems while strengthening property‑level use of brand tools, promotional calendars, and chain‑supported platforms
• Ensureaccurateand effective execution of loyalty campaigns, member offers, brand‑led demand programs, and franchisor‑supported digital performance tools
• Maintain andoptimizedigital presence across OTAs, Google Business Profiles, metasearch channels, and  content modules
• Support demand‑driving initiatives tied to RevPAR, ADR lift, loyalty penetration, pacing targets, and overall commercial performance
• Monitor and share KPIs from chain‑driven demand and brand activations, extracting insights from dashboards toidentifyoptimization opportunities
• Conduct periodic audits of OTA listings, brand sites, and promotional messaging while supporting field needs and ensuring alignment with chain standards

• Bachelor’s degree in marketing, business, or hospitality
• Minimum of 3 yearsofexperience ina hospitality franchise ecosystem
• Familiarity with Marriott and IHG commercial marketing tools and data environments

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