Marketing Manager - Bryan, TX

Job Status: Full-time

FLSA Status: Exempt

Work Schedule: Managers are expected to work the number of hours required to complete their tasks.

Managers are expected to attend weekly, monthly, and quarterly meetings as assigned.

Reports To: Chief Administrative Officer

Amount of

Travel Required:

Varies

Established in 1977, Messina Hof was developed from a family owned and operated vineyard and winery in Bryan, Texas. Messina Hof is dedicated to high quality world-class wine production and genuine hospitality in its winery and resort facilities located in Bryan, Fredericksburg, Grapevine, and Richmond, Texas. Messina Hof has doubled in size since 2012, and its annual wine production has grown to more than 200,000 gallons.

Messina Hof’s continued dedication to innovation, excellence, and family traditions is exemplified in its premium wines of distinction and landmark wine country destinations. It has also been continuously named the most awarded winery in Texas. Messina Hof is made up of a team of honest and passionate people of character that desire to be part of a rapidly growing company in an exciting and thriving industry.

This position is responsible for the direction and execution of all marketing, public relations, and digital sales/e-commerce for all departments of Messina Hof Winery and the overall Messina Hof Brand.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Responsible for growth and development of Messina Hof and increased market share through data collection, strategic customer identification, promotion and marketing development, execution of plans, and communication both internal and external to our company.
• Coordinate marketing and strategic sales initiatives and activities of all departments and across all mediums. Maintain open communication with other Messina Hof managers on execution of marketing and strategic sales plans and development of programs to achieve company goals.
• Plan, organize and execute advertising campaigns, as well as create aggressive promotions and marketing strategies, and maintain master advertising calendar.
• Responsible for creating and executing sales/promotional, marketing, and advertising presentations to strategic partnerships and potential clients.
• Responsible for development, expansion, and diversification of digital sales, digital advertising, and overall e-commerce sales channels.
• Assist with management of common carrier and shipping relationships, ensure shipping compliance, oversee shipping logistics and address any shipping-related supply needs.
• Responsible for company website management and development, e-commerce portals and digital sales channels, digital promotions, digital content creation and management, SEO rankings, blogging and social media campaigns and digital marketing initiatives.
• Utilize emerging technologies, such as artificial intelligence (AI) and new programs, to streamline and bolster marketing efforts and overall sales.
• Coordinate with the Messina Hof Wholesale Division to create and execute sales programs, materials, marketing, and presentations to increase sales through the distribution networks.
• Responsible for identification and full support of competitions, festivals, conventions, appearances, events, and demos that create positive results for the company.
• Establish rapport and maintain relationships with customers, industry partners and media contacts.
• Supervise public relations and marketing employees and manage marketing internship program.
• Provide all necessary channels of communication to all relevant contacts with the news, media and related communities.
• Maintain Brand standards according to documented Brand strategy, personality and values.
• Responsible for the timely design and creation of content for all newsletters, press releases, social media channels, company marketing materials, labels, ads, radio scripts, posters, displays and point of sale (POS)…