Marketing Manager

Overview

Marketing Manager - Content & Audience Development

Hyperallergic is a leading online voice publishing contemporary perspectives on art, culture, and more. Founded in 2009 as a forum for playful, serious, and radical perspectives on art in society, Hyperallergic combines art world news coverage with insightful commentary to reach an influential audience of over 1 million readers a month.

Hyperallergic is seeking a full-time Marketing Manager to join our growing team in Brooklyn, NY, primarily focusing on social media and newsletters with additional support on events.

• Work closely with our marketing and editorial teams to promote our stories to various audiences and grow subscribers
• Create social media copy and visual assets for editorial stories across our core platforms, optimizing for timing, tone, and look
• Manage Hyperallergic’s social content calendar and daily publishing schedule, tracking post performance for weekly strategy reviews
• Monitor follower engagement on social channels and keep tabs on feedback, trends, and other information that could help the publication engage with our community
• Collaborate with editorial on packaging stories for daily newsletter distribution to foster subscriber engagement while maintaining Hyperallergic’s brand and vision
• Maintain database of evergreen stories for resurfacing relevant content in newsletters and on social media
• Assist with execution of newsletter and social content for ad campaigns, partnerships, and membership drives
• Coordinate planning and marketing for seasonal events
• Support the publishing team with other related projects and deliverables as needed

• Minimum 5+ years of experience in creating digital content, social media marketing
• Excellent copywriting skills and an instinct for editorial judgment
• Outstanding organizational skills and ease with multitasking, ability to comfortably manage multiple platforms and priorities with impeccable attention to detail in a fast-paced environment
• Experience with design tools like Adobe Creative Suite, Pixelmator, Canva, Figma, or other similar software
• Familiarity with newsletter software, Instagram, Facebook, Linked In, Bluesky, Threads, Tik Tok, You Tube
• Analytical thinking and problem-solving skills
• Strong verbal and written communication skills
• Experience with short-form video is a plus

• Paid Time Off (Vacation, Sick, Public Holidays)
• Health Care Plan (Medical, Dental, & Vision)
• Retirement Plan (401k with 3.5% match)
• Commuter Benefits
• Disability & Life Insurance (Basic, Voluntary, & AD&D)

Salary range: $75,000–$90,000/year (Based on experience)