Associate Manager - Paid Media

At Dieux, we're deeply committed to results. We make clinically vetted and price-transparent skincare and are on a mission to remove the guesswork from beauty. We believe in using education and information to help people make empowered skincare decisions—not shame, fear, or misinformation.

About the Role

We are seeking a highly motivated and detail-oriented Associate Manager of Paid Media to support Dieux’s growing performance marketing initiatives. Reporting to the Director of DTC, this role will focus on the strategy, execution, optimization, and reporting of paid media campaigns across key acquisition channels. The ideal candidate balances creativity with deep analytical thinking, thrives on organization and detail, and is excited to grow in a fast-paced environment.

This role will work closely with internal creative and brand teams, as well as external media agencies, to drive efficient customer acquisition and revenue growth through paid media.

Key Responsibilities:

Full Funnel Paid Media Strategy & Execution:

• Spearhead the management and optimization of Dieux’s full-funnel paid media efforts across Meta, Google, and Tik Tok (including Tik Tok to website, and Tik Tok shop advertising) in partnership with the Director of DTC and external media agency.
• In collaboration with Director of DTC, identify UGC needs for campaigns and collaborate with brand/Affiliate leads in securing paid media rights, managing usage terms, and streamlining the handoff of content to our agency for paid influencer partnerships.
• Manage ecommerce acquisition channels in collaboration with the Director of DTC and appropriate agencies, including SEM and SEO. Explore new strategies and channels for growing traffic and online sales.
• Stay on top of DTC and beauty industry trends, tools, and digital best practices to inform testing and innovation.

Cross-functional Campaign Coordination:

• Build, maintain, and communicate the digital marketing calendar internally and to agency partners, ensuring alignment across key stakeholders and channels and adapting to / communicating changes swiftly.
• Coordinate with brand and creative teams to ensure consistent messaging and timely asset delivery across digital touchpoints/to all external agencies.

Performance Optimization & Measurement:

• Monitor and analyze campaign performance metrics, including ROAS, CPA, CTR, and conversion rates. Provide regular reporting and actionable insights to optimize spend allocation and creative strategy across channels.
• Help lead creative testing efforts by tagging, tracking, and organizing content based on performance, usage rights, and audience segmentation.
• Partner with the Director of DTC to execute and refine Dieux’s Tik Tok Shop strategy, including promotional and launch campaigns, exclusive bundles, and surprise-and-delight moments.
• Work closely with the internal Affiliate lead and Affiliate marketing agency to activate Tik Tok Shop affiliates on an evergreen, launch, and promotional basis, in alignment with the brand marketing strategy and Tik Tok Shop goals.
• Track and report on key Tik Tok Shop performance metrics, including sales, engagement, conversion rate, and customer behavior trends.
• Liaise with our Tik Tok Shop account rep to ensure strategic inclusion in platform-wide campaigns and maximize visibility, identifying which promotions or activations make most sense for Dieux to participate in.

Qualifications:

• 3–5 years of experience in paid media, performance marketing, or growth marketing , preferably within beauty, wellness, or CPG.
• Proven success in managing high-performing paid media campaigns across multiple channels, including Meta, Google, Tik Tok, and more
• Proven track record working across the digital ecosystem and optimizing digital marketing and sales channels, including Display, Affiliate Marketing, and SEO/SEM.
• Strong understanding of digital analytics and reporting capabilities with strong knowledge of GA4/Google Analytics.
• Experience working closely with external agencies to optimize campaign structure and explore new advertising and traffic acquisition opportunities.
• Strong organizational and project management skills with attention to detail and…