Head of Marketing

Do you love building culturally relevant brands in constrained environments? Are you energized by making a few smart bets—and then making them work—rather than throwing money and people at problems?

Dame Products is a profitable, fast-growing sexual wellness brand redefining how society talks about pleasure and intimacy. We’re looking for a hands-on Head of Marketing to own our marketing strategy across DTC and retail, lead a small team, and drive focused, profitable growth.

This is not a role for someone looking to build a big org or manage from a distance.

We’re not looking to build a big team or burn big budgets—we’re looking for someone who loves making the right bets.

If you crush it, we’ll absolutely grow—but scale is earned through results.

• Own the end-to-end marketing strategy across DTC and retail (including Target), balancing brand building with performance marketing that drives profitability
• Lead and manage a small marketing team, setting clear goals, frameworks, and expectations so people know how to succeed—and when they’re not
• Act as a true player–coach: close to the work, close to the data, and actively shaping strategy and execution
• Own the marketing P&L, with accountability for CAC, LTV, contribution margin, and overall efficiency
• Drive focused prioritization—deciding what not to do as often as what to do
• Partner with retail teams on expansion, new retailer onboarding, co-marketing initiatives, and in-store merchandising
• Develop brand initiatives and moments that build cultural relevance and punch above our weight
• Use AI and automation to increase creative output, improve analysis, and unlock efficiency
• Build repeatable systems and processes that allow the function to scale when the business earns it

Note:

This is primarily an internal-facing leadership role. External representation (press, conferences, etc.) may happen occasionally but is not a core expectation.

• 7–10+ years of experience in marketing or growth, with hands-on experience scaling consumer brands
• You’ve helped grow a brand meaningfully—ideally from ~$5–10M into the next phase ($20M+)—and understand the realities of constrained growth
• Deeply fluent in performance marketing: CAC, LTV, MeR, attribution tradeoffs, and margin impact are second nature to you
• Experienced managing people and setting up frameworks that help teams perform clearly and consistently
• You enjoy being a player–coach and don’t see hands-on work as a step backward
• You believe focus is a competitive advantage and are comfortable making hard tradeoffs
• You care deeply about building culturally relevant brands—you understand taste, timing, and narrative, not just conversion rates
• You’re excited to work on a brand that challenges norms, but you’re here primarily because you love building great brands, not just the category
• AI-curious or AI-forward, already experimenting with tools to work smarter and faster
• Pragmatic, low-ego, and energized by startup environments

• $160K–$180K base, depending on experience
• Equity + performance-based bonus tied to outcomes

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Dame is an equal opportunity employer committed to diversity and inclusion.