Social Media Manager

Overview

Bathhouse is a home for people to look, feel, and perform their very best. Guests utilize our amenities—thermal pools, saunas, steam rooms—in a sleek, modern, and socially engaging atmosphere. We offer best-in-class massages and scrubs that are protocol-driven treatments delivered by an elite team of practitioners. Anybody with a body can benefit from a Bathhouse service. We focus on functionality over preciousness and recovery over relaxation—the "anti-spa" spa experience.

We are industry rebels. Join us. Bathhouse is an oasis to be fundamentally human.

The Social Media Manager is responsible for managing Bathhouse's social media presence across platforms. This role owns the day-to-day strategy, content planning and creation, posting, and community engagement that bring the Bathhouse brand to life digitally. You will work closely with our brand and growth team marketing members and operations teams to translate the in-location experience into compelling, culturally relevant content that drives awareness, engagement, and brand affinity.

• Develop and execute social media strategies across platforms (Instagram, Tik Tok, etc.).
• Own the content calendar, ensuring consistent, timely, and on-brand publishing for current locations and future openings.
• Collaborate with creative teams to produce original content, including photo, video, animation, and AI-driven assets.
• Capture, curate, and edit short-form content that reflects the Bathhouse experience and community. We are preferable towards individuals who are comfortable in front of the camera.
• Support daily comments and direct messages to foster authentic engagement.
• Monitor trends, platform updates, and cultural moments to inform content strategy.
• Analyze performance metrics and provide insights to optimize reach, engagement, and growth.
• Support campaign launches, partnerships, and location openings through social storytelling.
• Maintain brand voice, tone, and visual standards across all social platforms.

• 3+ years of experience managing social media for a brand, agency, or lifestyle-focused company.
• Deep understanding of Instagram, Tik Tok, and short-form video best practices.
• Strong creative instincts with an eye for aesthetics, storytelling, and brand consistency.
• Experience working with content creators, designers, and videographers.
• Ability to analyze performance data and translate insights into action.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and deadlines.
• Passion for wellness, culture, hospitality, or performance-driven brands is a plus.

• Salary: $80,000 - $110,000; based on experience level.
• Medical, Vision, and Dental insurance available.
• Complimentary unlimited admission to Bathhouse.
• 50% discount on services, retail products, and restaurant offerings.