Vice President of Marketing

Vice President of Marketing

Location: Brooklyn, NY
Position Type: Full-Time
Schedule: Monday through Friday, Standard Business Hours
Salary: Based on Experience

We are seeking an experienced, strategic, and data-driven Vice President of Marketing to lead end-to-end marketing, brand, and customer acquisition efforts for a premium photo printing and photo products business. This executive-level role is responsible for driving profitable growth, strengthening brand leadership in the premium photo printing space, and building a highly engaged community of creators across both consumer and professional audiences.

The Vice President of Marketing will set the vision and direction for all marketing initiatives while remaining hands-on and execution-focused. This role requires a leader who thinks like a startup operator, values experimentation and learning, and deeply understands the full customer journey from acquisition through retention.

The ideal candidate aligns with the following leadership principles:

• Maintains a growth mindset by setting high standards, embracing change, and learning from failure
• Remains deeply customer-centered, focusing on the end-to-end customer experience
• Takes ownership, uses data to drive decisions, and consistently digs deeper
• Thinks and operates like a startup by moving quickly, staying flexible, and celebrating progress
• Leads with humility and respect, assuming positive intent and fostering collaboration

Marketing Strategy & Growth

• Lead the overall marketing, brand, and customer acquisition strategy to drive sustainable, profitable growth
• Define and execute go-to-market strategies across consumer and professional segments
• Establish clear KPIs and performance metrics to measure success across channels

Brand & Positioning

• Strengthen and evolve brand positioning within the premium photo printing and personalized products market
• Ensure consistent brand messaging, visual identity, and voice across all touchpoints
• Build brand equity while supporting performance-driven marketing initiatives

Customer Acquisition & Lifecycle Marketing

• Oversee acquisition strategies across digital channels, partnerships, and campaigns
• Optimize the full customer lifecycle including acquisition, engagement, retention, and loyalty
• Leverage data and insights to improve conversion, lifetime value, and customer satisfaction

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performing marketing organization
• Partner closely with product, operations, creative, and leadership teams
• Foster a culture of accountability, experimentation, and continuous improvement

Data, Analytics & Optimization

• Use data, analytics, and testing to inform decisions and optimize marketing performance
• Translate insights into actionable strategies that improve efficiency and ROI
• Champion a test-and-learn mindset across all marketing functions

• Senior leadership experience in marketing, preferably in e-commerce, consumer products, or premium/luxury brands
• Proven track record of driving growth through integrated marketing and brand strategy
• Strong understanding of digital marketing, customer acquisition, and lifecycle management
• Experience leading teams and influencing cross-functional partners at an executive level
• Highly analytical, strategic, and execution-oriented

• Visionary leader with a hands-on approach
• Customer-obsessed with a strong understanding of user behavior
• Comfortable operating in fast-paced, evolving environments
• Strong communicator with the ability to inspire and align teams
• Data-driven decision-maker with creative instincts

• Comprehensive benefits package
• Opportunity to lead and scale a premium, design-driven brand
• Collaborative, entrepreneurial work environment
• High-impact role with ownership over brand and growth strategy