Digital Marketing Manager Brooklyn

United Masters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. United Masters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties.

Through the combination of United Masters’ music distribution platform and its deep ties to brands, United Masters enables independent artists and change‑makers to grow and earn unlike any other platform.

The United Masters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from You Tube, Sound Cloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award‑winning creative teams that forge those innovative partnerships at Translation (our in‑house creative advertising agency).

We are looking for a Digital Marketing Manager to join United Masters! As the Digital Marketing Manager at United Masters, you will play a pivotal role in developing and executing digital marketing strategies to promote our artists, music releases, and brand across various digital platforms. You will collaborate closely with our marketing team, artists, and external agencies to drive engagement, increase fan base, and enhance brand visibility.

This role is based in Brooklyn, New York with four days in‑office and one day remote.

• Digital Strategy Development:
  Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives and artist promotion plans.
• Partner closely with Marketing Product Managers to own and execute all aspects of digital marketing for an assigned roster of artists, serving as the primary driver of digital strategy, campaign planning, and performance optimization across releases and key moments.
• Content Creation:
  Oversee the creation of compelling digital content including graphics, videos, and written content that resonate with our target audience.
• Paid Advertising:
  Strategize and manage digital advertising campaigns.
• Analytics, Insights & Optimization:
  Own digital performance measurement across content, social, and paid media, leveraging real‑time platform analytics, attribution tools, and audience insights to evaluate campaign impact. Translate data into actionable recommendations that optimize content strategy, media spend, fan engagement, and release performance across platforms.
• Creator, Influencer & Community Strategy:
  Develop and manage creator, influencer, and community‑driven campaigns that authentically extend artist reach, drive UGC, and activate fans beyond owned channels.
• Collaboration and Coordination:
  Work closely with artists, management teams, and external agencies to coordinate promotional activities and integrate digital marketing efforts with broader marketing initiatives.

• Strong understanding of digital analytics tools and ability to derive actionable insights from data.
• Excellent project management skills with the ability to prioritize tasks and meet deadlines.
• Knowledge of music streaming platforms and digital distribution channels.
• Basic photo and video editing skills via Adobe Photoshop, Capcut, iMovie or similar applications.

• 3-5 years of experience in digital marketing within the music or entertainment industry.
• Proven track record of managing successful social media campaigns and digital marketing strategies.

• Bachelor’s degree in Marketing, Communications, or equivalent level preferred.
• Passion for music and a solid understanding of music industry trends and audience preferences.
• Experience working directly with artists or record labels in a digital marketing capacity.
• Clear pulse in social media trends and latest happenings.
• Ability to coordinate with the Marketing team in conceptualizing and implementing effective influencer and digital advertising campaigns.
• Ability to test, assess and update best practices to increase consumption…