Marketing Associate; Bilingual: Chinese

Company Overview

Empowering Health, Enriching Lives:
True Care’s Enduring Mission

At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers health and enriches lives.

Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well‑being flourish best. Hence, we endeavour to make this sanctuary a haven of health and happiness.

We pledge to create a nurturing environment where our clients and their families feel heard, valued, and supported. Our highly trained and empathetic professionals are not just caregivers but partners in the pursuit of well‑rounded wellness. With a focus on open communication, collaboration, and respect, we forge lasting relationships that transcend the boundaries of traditional healthcare.

Our mission is to be a guiding light, illuminating the path toward optimal health and well‑being. As we navigate challenges and triumphs together, we remain resolute in our dedication to uplifting lives, one compassionate interaction at a time.

At True Care, we don’t just offer home healthcare – we offer hope, healing, and a brighter tomorrow.

Marketing Associate

The Marketing Associate is responsible for developing, maintaining, and strengthening relationships in the field with new and existing referral sources who can refer clients to our company. He/she is a key member of our Business Development team and helps lead the creation and implementation of referral strategies that increase patient census, brand awareness, and overall company visibility.

• Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency.
• Build strategic partnerships and develop techniques to attract new clients in the industry.
• Schedule and present information about True Care’s programs and services to community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals.
• Utilize marketing strategies and techniques to attract new patients.
• Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long‑term impact goals in mind.
• Attend community events as needed.
• Develop compelling and concise outreach materials in collaboration with the Branding department.
• Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies.
• Provide monthly reports on outreach efforts.
• Perform other related marketing duties as assigned.

• High school diploma/College degree in a related business field preferred.
• Knowledge of and experience in the Home Care Private Client sector is a plus.
• This role requires up to 75% travel within New York City; having a car is required.
• Bilingual in Mandarin and/or Cantonese is required.
• Knowledge and experience with computer applications, including Salesforce and Excel.
• Excellent sales and marketing, communication, time management, and organizational skills.
• Self‑driven with strong business development goals and the ability to execute plans to achieve desired outcomes.
• Clean, professional image, behavior, and demeanor are expected at all times.
• Maintaining standards of high quality customer service.

• Health, dental, and vision insurance.
• 401(k) with company match.
• PTO and paid holidays.
• Professional development opportunities.
• Mission‑driven work in an innovative healthcare space.

True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness.

The True Care team is healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care. Build the career you want, enjoy a healthy work‑life balance, and make a powerful impact as you advance in your role. Our agency is always growing, and we welcome candidates capable of steering the team in a positive direction.