Sales Manager

Overview

Sales Manager driving new business and managing key accounts within the dairy and beverage capital equipment sector. This is a field-based role focused on selling capital equipment and engineered solutions to end users, working closely with suppliers to deliver complete, value-driven solutions.

Location:

South West England (within 1.5 hours of Bristol)
Territory:
South of the UK
Salary: £40,000-£45,000 basic + bonus
Benefits:
Bonus (divisional target), private health scheme, pension, laptop, mobile phone, 25 days holiday + bank holidays

The role covers the southern UK, with a strong emphasis on developing new customer relationships while nurturing and growing existing key accounts. This is a field-based role focused on selling capital equipment and engineered solutions to end users, often involving long and complex sales cycles.

• Develop and execute a sales strategy for the dairy and beverage sector across the southern UK
• Identify, target, and win new business opportunities, alongside managing established key accounts
• Sell a portfolio of capital equipment and components, including but not limited to:
• Plate heat exchangers
• Heat transfer solutions
• Tanks and vessels
• Separators
• Conveyors and associated process equipment
• Work collaboratively with supplier partners to deliver tailored engineering solutions to end users
• Manage long sales cycles, from early engagement and specification through to order placement and project handover
• Utilise company marketing support and inbound leads effectively
• Proactively generate new leads through:
• Cold calling
• Linked In outreach
• Trade shows and industry events
• Maintain accurate forecasting, pipeline management, and CRM updates
• Work closely with internal project and back-office teams to ensure smooth delivery and customer satisfaction

• Proven experience selling engineering-led, solution-based capital equipment
• Strong background selling directly to end users within the food & beverage industry, ideally dairy and beverage
• Comfortable selling both high-value capital projects and smaller component-based solutions
• Technically minded, with the ability to understand and communicate complex process and heat transfer solutions
• Confident in new business development and proactive prospecting
• Able to manage long, consultative sales cycles
• Strong communication, negotiation, and relationship-building skills
• Willing to travel extensively within the territory, including regular nights away

• Competitive basic salary of £40,000-£45,000
• Bonus scheme linked to divisional performance
• Private health scheme
• Company laptop and mobile phone
• Pension scheme
• 25 days holiday plus bank holidays
• Strong marketing support and a well-established back-office/project delivery team

If this role is of interest please contact Dan Walton on (phone number removed)

SER-IN