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Area Sales Representative M​/F

Job in Bristol, Bristol County, BS1, England, UK
Listing for: Groupe CFAO
Full Time position
Listed on 2026-03-07
Job specializations:
  • Sales
    Business Development, Sales Representative
Job Description & How to Apply Below
Position Title Contract Contractual  Hours

Full-time

Summary Statement:

The purpose of this position is to ensure achievement of new business objectives by managing and expanding the existing client base, targeting and converting key opposition accounts, setting and achieving sales targets, and driving revenue growth through personal performance. The role involves following best management practices in new equipment sales procedures, promoting customer-oriented service, and aligning actions with the company's strategic vision.

Profile

Key Performance Areas:

To perform this job successfully, the individual must satisfactorily perform each essential duty and key performance area. This list is not exhaustive and may be updated to meet business needs:

  • Achieve unit sales, growth, and profitability targets within an assigned sales territory.
  • Meet new sales growth and market share increase objectives; develop and implement strategies to target and convert opposition accounts.
  • Ensure high-quality customer interaction and service by developing partnerships and tailored solutions, scheduling coverage, and addressing personal development needs.
  • Manage deals financially in line with budgets and company strategy, including rental business quality, order targets, invoicing, GP targets, stock control, and administrative support functions.
  • Plan, prepare, and achieve new equipment sales targets for the assigned territory.
  • Prepare and present reports as required.
  • Ensure adherence to administrative procedures.
  • Drive customer service excellence and maintain good relations and communication with clients.
  • Contribute to departmental growth aligned with company requirements.
  • Develop and implement operational innovations.
Required Minimum Knowledge, Skills, Training, and

Experience:
  • 3-5 years of experience with truck-mounted cranes for various applications.
  • Experience performing Trailer Win stability calculations for applications like trailer design, load distribution, and crane stability.
  • Deep understanding of the truck market and business.
  • Proven success in commercial truck sales.
  • Knowledge of the National Road Traffic Act 93 of 1996.
  • Strong work ethic: honest, reliable, hardworking, dedicated, and pride in work.
  • Commitment to service excellence with a focus on customer service.
  • Ability to guide customers through the sales process, structure and present solutions confidently at all organizational levels, including senior decision-makers.
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