Hospitality Sales Executive

Location: Gloucestershire County Cricket Club – Bristol

Contract: Permanent, Full-Time (including matchdays, evenings and selected weekends as required)

The Hospitality Sales Executive will play a central role in generating, converting, and delivering matchday hospitality revenue across domestic and international fixtures at Gloucestershire County Cricket Club.

This is a sales-led, revenue-focused role responsible for proactively identifying and qualifying new hospitality leads, converting opportunities into confirmed bookings, and overseeing client delivery to ensure an exceptional matchday experience at Seat Unique Stadium, Bristol and the Cheltenham Cricket Festival.

The role requires a commercially driven individual who can build and manage a robust sales pipeline, secure new corporate and private clients, and maximise yield across all hospitality products. From initial outreach and client meetings through to matchday execution and post-event follow-up, the Hospitality Sales Executive will own the full sales lifecycle, ensuring both revenue growth and high client retention.

This position is ideal for a proactive business development professional who thrives on lead generation, relationship building, closing deals, and seeing direct impact on matchday revenue performance.

The Hospitality Sales Executive will:

• Be responsible for driving matchday hospitality sales, with a primary focus on one-off and premium hospitality packages.
• Work closely with the Head of commercial facilities to deliver the Club’s corporate and hospitality sales strategy.
• Collaborate with the Catering & Events and Commercial teams to maximise revenue, profitability, and client experience.
• Play a central role in growing the Club’s corporate database and strengthening its local business network.

• Cricket hospitality revenue and profitability
• Corporate database growth (volume, engagement, and data quality)
• Client retention and repeat booking rates
• Sales pipeline value and conversion rate

• Deliver the Club’s corporate hospitality sales strategy across domestic and international fixtures.
• Work closely with the marketing team to create and deliver hospitality marketing campaigns.
• Understand and promote the full suite of Club products available to corporate clients, including matchday hospitality, premium memberships, sponsorship, and non-matchday event packages.
• Identify, target, and convert new corporate clients, building a robust and continuous pipeline of qualified leads.
• Retain and grow one-off hospitality clients into long-term corporate relationships.
• Proactively reach out to prospective clients, arranging face-to-face meetings to understand business objectives and position the Club as a commercial partner.
• Attend networking and business events to expand and strengthen the Club’s corporate footprint across the region.
• Conduct market research to identify new revenue streams and commercial opportunities.

• Build and manage long-term relationships with sponsors, partners, and corporate guests.
• Work closely with conference and events department on product development, pricing, and packaging enhancements.
• Gather post-event feedback and identify upsell and renewal opportunities.

• Maintain detailed sales and pipeline reporting against agreed targets via the Club’s CRM system.
• Contribute to the annual development of corporate and hospitality sales materials and brochures.
• Support the continuous development and segmentation of the Club’s corporate database.
• Work autonomously to structure daily activity to optimise sales performance and productivity.

• Be present on matchdays to support hospitality operations and ensure premium client experience.
• Liaise with Catering & Events, Commercial, and Finance teams to ensure seamless delivery.
• Keep the wider Catering & Events team informed of warm leads relevant to non-matchday products.
• Work flexibly to meet the demands of the cricket calendar, including evenings, weekends, and matchdays as required.

• Proven track record in…