Power Systems Sales

Business Development Manager focused on driving growth across African and Middle Eastern territories.

This role is suited to a confident, assertive new business hunter who thrives on winning work, developing strategic accounts, and closing complex deals. While experience in power generation is advantageous, we are also keen to speak with candidates who have sold transformers, cables, control panels, switch gear, or other industrial power products
.

You will be responsible for selling power generation and electric power solutions across assigned territories, delivering against annual sales targets for the business unit. The position focuses primarily on new business development
, while managing and growing selected existing accounts.

• Developing new customers across international companies operating in Africa, Indian companies operating in Africa, and African-owned organisations.
• Identifying and converting new business opportunities within agreed territories.
• Building strong relationships with decision makers, influencers and key stakeholders.
• Managing tenders and bid processes.
• Producing accurate monthly sales forecasts.
• Maintaining opportunity and customer data within Salesforce.
• Developing pricing strategies and customer action plans to maximise profitable growth.
• Negotiating and closing orders on favourable commercial terms.
• Monitoring competitor activity and market trends.

You will collaborate closely with internal teams including Business Unit leadership, Finance, Sales Administration, and technical specialists to optimise business opportunities.

• Active prospecting and lead qualification.
• Structured territory planning and travel planning.
• Strategic account prioritisation.
• Full sales funnel management using a defined sales methodology.
• Accurate pipeline reporting and forecasting.
• Recording lost sales data and competitor intelligence.

• 70% office-based (Slough, 3 days per week).
• 30% travel (both domestic and international).
• West & East Africa travel 3–4 times per year.
• Trips may range from 1 day to 2 weeks.
• Occasional short-notice travel required.

• Proven experience selling industrial or electrical equipment.
• Strong business development background with a direct hunter sales mentality.
• Experience managing tenders and bid processes.
• Experience using CRM systems (ideally Salesforce).
• Comfortable working in multicultural, international markets.
• Assertive, confident and target-driven.

• Experience selling power generators or power generation solutions.
• Experience selling transformers, cables, control panels, switch gear or related products.
• Experience with in the data centre market.
• Experience working with African and/or Indian-owned businesses operating in Africa.
• Hindi language skills.

• Commercially astute.
• Strong negotiation and influencing ability.
• Tenacious and resilient closer.
• Highly organised with strong attention to detail.
• Strong numerical and forecasting capability.
• Excellent communication and presentation skills.
• Collaborative team player.
• Proficient in Microsoft Office.

• Engineering or Business degree preferred.
• Engineering background advantageous.

Experience in the data centre market would be a significant advantage. Hindi language skills are also highly desirable. These are great to have but not essential.

UNCAPPED COMMISSION!