Area Sales Manager

Company Description

We're Renegade:
Fiercely independent, we pour our passion into crafting incredible, unique, and bold beers with a focus on sustainability and community. Our diverse range offers an adventure in every pint, with a story waiting to be discovered.

To support the Head of Sales & Marketing by implementing the company’s sales and brand strategies within Independent On Trade outlets; to drive the profit and volume sales for their sector; to raise brand profile and awareness with customers and consumers.

• Identify, win and secure listings for Renegade Products within Independent Free Trade and Leased and Tenanted pubs and restaurants in line with the channel strategy.
• In existing accounts, grow the volume by increasing range and providing them with tools to increase rate of sale.
• Own your territory and be the ambassador for that region.
• Own and develop contact matrix and relationships in trade with key customers; customers to be a mixture of existing customers plus new business in line with company strategy and to hit company growth targets.
• Manage a budget and a P&L, raising opportunities and risks to the Head of Sales on a weekly basis.
• Be a Brand Ambassador for Renegade in trade and attend relevant events and trade shows, networking with industry contacts to grow brand awareness.
• Be aware of and feed back to the Head of Sales & Marketing the appropriate sales tools which drive the On Trade channel, both Renegade’s and competitors.

• In depth Knowledge and understanding of the On-trade
• Knowledge of the brewing industry
• A passion for beer!
• Strong sales and negotiation skills with the ability to develop and maintain client relationships
• Experience in business development and achieving sales targets
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively within a team environment
• Proficiency in market analysis and strategic planning
• Flexibility to travel locally within the Bristol area
• Valid driver's license

Entry level

Full-time

Sales and Business Development

Food & Beverages