Sales, South Wales
Listed on 2026-01-10
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Sales
Sales Representative, Business Development
Overview
Join to apply for the Sales, South Wales & Bristol role at Liberty Wines Ltd
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The Liberty Wines Sales team is growing and we’re recruiting five new sales representatives across the UK. As part of our expansion, we are looking for someone to drive commercial performance by managing existing accounts and developing new business in the On-trade and Off-trade across South Wales and Bristol.
Key responsibilities- Maintain and develop existing customer accounts to achieve FY budgeted revenue and margin targets
- Develop new business opportunities to achieve FY new business targets
- Sell the Liberty Wines portfolio to the On and Off-trade within the designated area
- Manage sales of specific brands/products to annually agreed targets
- Manage expenses to budget
- Act as an ambassador for Liberty Wines
- Conduct Liberty Wines events such as tastings and tutorials and support customer activity
- Regularly review Sales vs. Budget reports to analyse sales patterns
- Identify areas of focus and implement strategies to build turnover and profit and develop new business
- Collate, analyse and summarise monthly performance
- Ability to sell to and grow accounts in both the On-trade and Off-trade and meet sales targets
- Develop new business opportunities to achieve FY new business targets
- Self-motivated with a positive outlook and excellent communication skills
- Good organisational skills with the ability to deal with administrative tasks efficiently
- Strong wine empathy and ability to demonstrate wine knowledge, preferably at WSET Diploma level
- IT proficient including Microsoft Word, Excel and Power Point
- Candidates should have experience selling to the On-trade and possess existing industry contacts
- 25 days holiday excluding public holidays, increasing after 2 years’ service with the option to buy additional days
- Personal bonus of up to 5% of salary, based on performance against key objectives
- Company pension scheme matching up to 5% of contributions
- 18 weeks enhanced maternity leave and 4 weeks paternity leave
- Cycle to work & electric car scheme
- Employee Assistance Programme
- Travel insurance
- Retail, wellbeing, technology, and travel discounts
Liberty Wines is an award-winning company and accredited silver by Investors in People, offering opportunities for training and development alongside a great working environment.
We encourage all our employees to further their wine knowledge through our in-house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development.
Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.
-225 947
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