Retail Assistant

Who We Are

The Wave is a place where people and nature come together - creating the right environment for people to thrive - our guests, our team, and our community. Our purpose is to nurture a world of health, hope and happiness with every wave. We’re driven by a spirit of innovation, purpose and possibility.

Our Values – We Are FAIR

Fun – We take fun seriously! We put smiles on faces.

Adventurous – We’re game changers, adaptable and explore with optimism.

Impact – We’re here to create a healthier connection between people and planet.

Respect – We care for each other, our customers and our community.

These values guide how we show up, how we make decisions, and how we work together - every day, in every role.

As a Retail Sales Assistant, you will be an integral part of The Wave team. You will educate customers on our values, the brands we sell, and our extensive own-brand product range. You will be responsible for providing an exceptional retail experience, creating a relaxed but inspiring store and online atmosphere by delivering excellent customer service and maintaining high store standards.

• Deliver exceptional customer service while taking a proactive sales approach and demonstrating strong commercial awareness to drive revenue.
• Use the Access (EPOS) system to process sales, exchanges, returns and discounts, while developing advanced knowledge including product setup and stock take data entry.
• Maintain high shop floor and merchandising standards, including pricing, restocking, stockroom organisation, and general retail space upkeep.
• Support stock management by assisting with deliveries, stock takes, analysing sales and stock reports, highlighting trends, and helping order new stock.
• Develop strong product, brand, and wave session knowledge to confidently advise visitors and support Info Desk tasks such as bookings and same-day discounts.
• Contribute to team development and operations by supporting training, building relationships with brand representatives, assisting other departments during busy periods, and following all health & safety standards.

You are proactive, customer-focused, and take pride in creating an inspiring retail experience. You are organised, adaptable, and enjoy working in a fast-paced, team-oriented environment.

• Strong attention to detail, particularly with merchandising and restocking
• A proactive & ambitious mindset, willing to help out across the business
• A passion for supporting The Wave’s mission to positively influence health and wellbeing
• Ability to work under pressure with a can-do attitude
• Initiative to solve challenges proactively
• Ability to create a welcoming, friendly, and inclusive environment for visitors and team members
• Respect for The Wave house rules and equipment
• Pride in representing the department and company

• Previous retail or customer service experience desirable
• Knowledge of EPOS systems preferred but not essential
• Understanding of health & safety and merchandising standards

We aim to create a workplace where people feel valued, energised and able to bring their best. At The Wave you’ll find:

30 days paid holiday (inclusive of bank holidays)
Free access to our staff surf sessions
Multiple discounts across our surf and other offerings

We’re built on the idea that everyone should have the chance to experience the joy of surfing and the outdoors - and that starts with our own team. We’re committed to creating a place where people genuinely feel like they belong and be themselves.

We welcome different backgrounds, perspectives and experiences, and we work hard to make sure the right people are in the right roles, with the support they need to thrive.