Marketing Lead - Paternity cover

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So we’re on a mission to change it.

We are a footwear company, a health and wellbeing company, and we're looking for a Marketing Lead with exceptional skills and talent to help us make this dream into a reality for a 7 month Paternity cover contract

Does the shoe fit? Read on…

We’re looking for a naturally curious, energetically driven marketer who lives and breathes natural movement—someone who trains, gets outdoors, and genuinely believes in the power of feeling more to live better. You might come from an eCommerce or product marketing background, but what sets you apart is your ability to fuse creativity with commercial clarity, grounded in a strong digital foundation.

You understand how content performs across Paid Media, CRM, PDPs, and Web, and you know how to build stories that convert without losing soul. You’re strategically minded, culturally switched-on, and inspired by regenerative values—not as a buzzword, but as a way of operating in the world. You bring a challenger spirit, a love for storytelling, and the confidence to simplify complexity into ideas that land.

Most importantly, you’re someone who wants to help people reconnect with their bodies, their environment, and their natural potential—through bold, beautifully executed category marketing.

This is a 7 month paternity leave contract, starting in March 2026. You'll need to be able to come into our beautiful Nature HQ in Wrington (just outside Bristol) around twice a week so location is important as in the right skills and experience.....

• Proven experience as a Marketing Manager (middleweight–senior), ideally within eCommerce or product‑led brands.
• Strong digital background with hands‑on experience creating and optimising content for performance marketing channels.
• Experience shaping and delivering campaign and category marketing strategies across multiple seasons.
• Demonstrated ability to balance creative storytelling with commercial performance.
• Comfortable leading cross‑functional planning with Product, Merchandising, Go‑To‑Market, and Commercial teams.
• A track record of interpreting data and insight to inform strategy, improve performance, and pivot when needed.
• Confident building structured plans and workflows (experience with  or equivalent is a bonus).
• A natural communicator able to articulate a clear category POV and inspire internal and external teams.
• Passion for training, natural movement, and an active lifestyle—with a genuine connection to Vivobarefoot’s regenerative values.
• Curiosity, courage, and a challenger mindset—willing to question norms, simplify the complex, and push for better.

• Develop and implement clear, compelling, and strategic marketing plans for the active category across four seasons.
• Drive the campaign direction for seasonal stories with a strong category POV—ensuring bold, distinctive narratives aligned to Vivobarefoot’s brand essence.
• Champion clarity and strategic simplicity in all planning and execution.
• Build and maintain detailed project plans in , providing visibility on key milestones across seasonal and evergreen activity.
• Developing Vivo’s own Natural Movement TM

• Co‑lead campaigns with Category Managers, balancing creative storytelling with commercial performance.
• Be brave—bring campaign concepts to life that challenge convention and resonate with our communities.
• Ensure creative output feels deeply relevant to each category’s audience—human, emotive, and culturally relevant.

• Lead the active category content strategy across Paid Media, PDP (Product Detail Page), CRM, and Web, working closely with channel owners.
• Direct category‑specific editorial and evergreen content to ensure year‑round visibility and resonance.
• Collaborate with social and community teams to drive authentic engagement and advocacy within categories.

• Align with Merchandising and Product to phase seasonal buys, ensuring product and marketing stories are mutually reinforcing.
• Coordinate closely…