Marketing Operations Project Manager - Hybrid

Imperial Brands are looking for a Marketing Operations Project Manager to help drive major change across our regional marketing organisation initially on a 18‑month fixed‑term contract.

If you’ve worked as a Brand Executive
, in Marketing Operations
, or have been part of large‑scale transformation or change programmes
, this role puts you right at the heart of shaping how we work across Asia‑Pacific, Middle East, Africa and Central & Eastern Europe.

This role is ideal for someone who thrives in a fast‑paced environment and is passionate about driving consumer‑centric strategy, portfolio excellence, and commercial performance across diverse markets.

Working closely with the Head of Regional Marketing
, you will play a pivotal role in aligning centrally led consumer and portfolio strategies with in‑market commercial planning, acting as a trusted partner to clusters and helping them deliver against key strategic priorities.

The role is responsible for leading the global consolidation of marketing agencies, transitioning from regional to centralised models to unlock scale, consistency, and cost efficiencies. In parallel, the role oversees the implementation of a new POSM (Point of Sale Materials) ordering tool, streamlining supplier engagement and enabling centralised procurement.

Additionally, the Marketing Planning Manager leads the end‑to‑end agency planning process, ensuring all marketing initiatives are strategically mapped, resourced, and aligned with business priorities. This includes developing planning frameworks, managing timelines, and coordinating cross‑functional inputs for seamless execution.

This is a high‑impact role where you’ll support strategic alignment, streamline processes, embed new ways of working, and ensure our consumer‑centric strategies land effectively in markets.

Please note: this role is based at our Bristol HQ, where we work on a hybrid basis. Travel outside of the UK may be required as needed.

• Act as a go‑to‑person for the Regional Marketing Team regarding by‑cluster perspectives on opportunities/threats, portfolio strategies, and initiative drumbeats, working closely with Cluster Marketing and Insights teams.
• Support clusters in Business Process by ensuring consumer‑centric initiative plans that support brand & BP targets.
• Support ongoing assessment for selected new launches incl. feasibility and alignment with all relevant teams to enable markets achieving their Business Plan goals.
• Manage/support operational projects at the regional level, leading and coordinating cross‑functional teams in an agile way to achieve key regional objectives.
• Track, manage all initiatives pass‑through, and represent selected clusters at global combustible forums with support of Regional Marketing Managers.
• Support the co‑creation of regional and local Combustible Portfolio/Brand Strategy, ensuring that regional and local brands are optimally supported to drive success across relevant consumer segments using local consumer knowledge, regional and central marketing expertise.

• Experience as a Brand Executive
  , in Marketing Operations
  , or within marketing‑led transformation/change
  .
• Current or previous experience with FMCG and CPG (Consumer packaged goods).
• Experience of working within a restricted industry ideally in a global company.
• Strong project management skills.
• Experience of using consumer and market insight to drive commercial gain.
• Highly collaborative with excellent influencing and stakeholder management skills in a complex matrix organisation.

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits, as well as inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone belongs  are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders,…