United Kingdom On-site Greene King CRO Analyst

Why Here?

Greene King stands as the country’s leading pub company and brewer, with a 220-year history deeply rooted in British hospitality. The CRM & Digital team shapes customer interactions across websites, apps, and booking journeys through data-driven insights and experimentation. This role supports enhanced digital experiences and performance for their 39,000-strong team.

As a CRO Analyst at Greene King, you will analyse daily and weekly performance across web, app, and bookings channels to highlight trends, issues, and opportunities. You will carry out tagging checks, funnel reviews, and behavioural deep dives to identify friction points and guide trading decisions. Additionally, you will collaborate with the CRO Manager, agency partners, Product, Tech, Marketing, CRM, and Trading teams to prepare, measure, analyse A/B tests, and share insights that influence journeys and commercial activity.