Senior Marketing Manager

Kallidus City Of Bristol, England, United Kingdom

This range is provided by Kallidus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Hybrid (Bristol) - 1-2 days in the office per week

People are at the heart of everything we do and the key to our success, so it’s important that we recruit individuals who share and represent our values. Curiosity, integrity, collaboration – these are the values we live by. You need to ask questions and to find out why. You need to be true to your word. And you need to be proud to be part of something bigger, working with others will come naturally to you.

At Kallidus, we champion our people’s success.

Kallidus helps our customers nurture a culture of self‑led learning and ensures compliance with a user‑friendly learning platform that makes learning simple and effective, whilst also driving performance with continuous feedback, goal tracking and flexible reviews.

Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.

We’re looking for a Senior Marketing Manager who’s deeply aligned to revenue and confident driving impact across new business and customer growth. Sitting at the centre of our revenue engine, you’ll work closely with Sales, CS, Product Marketing and Ops to orchestrate and execute campaigns that convert, accelerate deals, and support customer expansion.

You’ll have a strong understanding of how our customers make decisions and you’ll be confident turning strategy into action, running integrated campaigns, managing events, and owning execution across the full lifecycle. You’ll be comfortable working in Salesforce and Hub Spot, close to revenue numbers, and accountable for delivering outcomes and ARR contribution.

You’ll lead campaign delivery, support demand and customer growth programmes, and collaborate with revenue teams to ensure everything you run has clear commercial impact.

• Build a deep understanding of key segments and customer needs, shaping marketing strategies aligned to Kallidus’s broader growth objectives.
• Partner with Product Marketing to translate positioning, segmentation, and customer insight into effective campaign approaches.
• Feed customer and prospect intelligence (pain points, blockers, patterns) into cross‑functional teams to inform GTM, messaging, and product priorities.
• Adapt messaging for different personas and lifecycle stages across both prospects and customers.

• Design and execute integrated programmes combining targeted account engagement with scalable demand generation.
• Lead multi‑channel execution across digital, nurture, paid media, content, and events, partnering with specialists where needed.
• Ensure alignment between inbound and outbound motions through close collaboration with Sales, SDRs and CS.
• Develop proof points such as case studies, customer stories and value‑based assets that support both acquisition and expansion.
• Continuously test, learn and optimise campaigns to improve conversion, velocity, and commercial ROI.

• Own the planning and delivery of key events, including industry events, customer sessions, webinars and small‑format executive experiences.
• Ensure events support measurable pipeline creation, accelerate and/or expand ARR.
• Lead event promotion, logistics, attendee engagement, and follow‑up in partnership with Sales and CS.

• Own ARR and pipeline contribution targets.
• Establish KPIs across pipeline contribution, campaign impact and channel or account performance.
• Use Salesforce confidently to track performance, understand pipeline movement and provide visibility to Sales and CS.
• Partner with MOps & Rev Ops to analyse results and optimise continuously.
• Maintain strong accountability for revenue impact and contribution to quarterly goals.

• Proven experience in B2B SaaS marketing.
• Demonstrated ability to run integrated, commercially focused marketing programmes across acquisition and customer growth.
• Familiarity…