Senior Creative

Senior Creative - Must be willing to travel into London (3 days a week and travel nationally) About Us

Lane7 is the UK's fastest growing and biggest independent boutique bowling destination. We have multiple venues across our Lane7, Level X, Gutterball and ML7 brands. Bowling has always been our thing - since launch in 2013, but really, we're all your best nights in one:
Pool, golf, darts, karaoke, arcades and a ton of next-level gaming experiences, combined with great drinks and fabulous food. A night with friends, date night, special celebrations and private functions… we've got every occasion covered.

The Senior Creative owns the creative direction and visual output of the brand across every touchpoint. Digital, physical, internal, and experiential. This role is the final gatekeeper of brand quality, ensuring all content meets defined standards and expresses the brand consistently at a global level.

This is a hands-on senior role that connects strategy, design, and real-world execution. You will actively create work yourself while leading creative standards, ensuring the brand is not just seen, but experienced, with clarity, consistency, and impact.

• Actively design and produce content, this is a hands-on role.
• Create high-quality assets across digital, print, video, and motion, leading by example in craft and execution.
• Personally deliver key brand moments, campaigns, and flagship assets where the detail and quality matter most.
• Own and lead creative direction across the business.
• Drive creative innovation within brand constraints, pushing originality without compromising brand equity.
• Act as final sign-off for all visual, creative, and brand output — internal and external.
• Lead the creation of campaign visuals across websites, brochures (e.g. Christmas brochures), pitch decks, internal documents, and marketing collateral.
• Lead creative for new site launches, including hoardings, landing pages, uniforms, on-site branding, and branded merchandise.
• Ensure all brand touchpoints across the estate feel cohesive, intentional, and premium.
• Direct photoshoots and oversee pre-production, including creative briefs, shot lists, and visual direction.
• Lead video and motion output, ensuring consistency with brand tone and campaign objectives.
• Develop a deep understanding of different audiences and adapt creative effectively without fragmenting the brand.
• Anticipate shifts in consumer behavior and habits, staying ahead rather than reacting to trends.

• Minimum 5+ years’ experience in a creative agency or fast‑paced design studio.
• Proven delivery of high-quality creative projects.
• A strong, versatile portfolio spanning brand, campaigns, and experiential design.
• Clear strategic thinking with the ability to articulate strong design rationale.
• Ability to adapt creative across multiple audiences while maintaining brand integrity.
• Attention to detail, and a collaborative mindset.
• Advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Experience using AI tools (e.g. Midjourney, DALL
  · E, GPT) to accelerate ideation and production at scale, without compromising creative quality.
• Strong working knowledge of creating and editing video and motion content.
• Confidence working across multiple formats simultaneously with the ability to flex priorities when required.

• Figma
• 3D tools (e.g. Blender, Cinema 4D)
• Illustration (digital or hand‑drawn)

• Salary range between £45,000 - £60,000 (Depending on experience with Senior creative agency role)
• Plus performance bonus
• 28 days holiday per year (plus 1 day for every year worked, up to 5 years)
• Private Health insurance & benefits through Vitality
• Company pension contribution
• Free bowling and activities for you and up to 3 others when you aren’t working (off‑peak time)
• 25% off food and drink
• Get involved with different social activities throughout the year through our team social calendar
• Annual team awards party
• Cycle2
  
  Work scheme partnered with Halfords
• Refer a friend scheme