National Memorials Commercial Manager

National Memorials Commercial Manager

Contract:

Full-Time, Permanent (38.75 hours per week)

Location:

UK National (Travel needed)

Salary:
Up to £50,000 per annum + performance bonus + £4,000 Car Allowance

A role where commercial impact meets human purpose.

At Dignity, everything we do is rooted in care, compassion and trust. Memorials are a deeply meaningful part of how families remember the people they love, and this role plays a vital part in making sure that experience is handled with both commercial excellence and genuine empathy
.

We’re looking for a National Memorials Commercial Manager to lead the commercial performance of memorials across our national network. You’ll help shape how memorials are priced, sold and delivered, ensuring they are easy for our teams to offer, competitively positioned, and always aligned to the high standards families expect from Dignity.

This is a hands‑on, influential role where you’ll translate strategy into practical action, working closely with branches, regional leaders and suppliers to make a real difference, both commercially and for the families we serve.

• Driving commercial performance. You’ll own the national view of memorial sales, revenue and margin performance, spotting trends, understanding what’s driving results, and working with regional and branch teams to improve outcomes. You’ll turn data into insight, and insight into action, keeping senior leaders informed along the way.
• Shaping product and pricing. From national price lists to product mix, you’ll make sure our memorial offering is clear, competitive and commercially sound. You’ll keep a close eye on margins, market activity and opportunities to simplify or strengthen our range.
• Building strong supplier partnerships. You’ll be the day‑to‑day commercial lead for key memorial suppliers, holding them to account on quality, service and cost, while building collaborative relationships that support our long‑term goals.
• Engaging and enabling our branches. Success in this role is about influence. You’ll work directly with branches to understand challenges, improve confidence in selling memorials, and help embed consistent, practical ways of working across the network.
• Protecting standards and reputation. You’ll ensure memorial activity aligns with our operational standards, compliance requirements and brand values, working closely with Risk, Compliance and Audit teams to maintain robust controls.

This role is for someone who enjoys being at the intersection of commercial performance and frontline delivery, and who understands that in a business like Dignity, commercial decisions always have a human impact.

You’re likely to be someone who:

• Has built solid experience in a commercial, retail or multi‑site environment
  , and is ready to step into (or further develop within) a nationally‑scoped role.
• Is comfortable owning performance across a dispersed branch network
  , using data to spot patterns, explain results and drive practical improvement.
• Enjoys working with operational teams — listening to what’s really happening on the ground and translating strategy into solutions that actually work in branches.
• Is commercially confident, but instinctively customer‑centred
  , able to balance margin, pricing and product decisions with empathy and care in a sensitive service environment.
• Has experience managing or influencing supplier relationships
  , holding partners to account on quality, service and cost while maintaining collaborative, professional relationships.
• Is credible and clear when working with senior stakeholders, but just as comfortable engaging with Branch Managers, Funeral Service Advisors and regional teams.
• Thrives on influence rather than authority
  , and enjoys bringing people with you through clarity, insight and trust.
• Is organised, resilient and adaptable, able to juggle multiple priorities while keeping sight of what really matters.

At Dignity Funerals
, we offer a role with purpose, where your work makes a real difference in local communities. You will be part of a supportive team with opportunities to develop your skills and contribute to a company…