Head of CRM & Lifecyle

Turn lifecycle marketing into one of our most powerful growth engines.

Location:

NJ Preferred | Open to Remote

At RVL Pharmaceuticals, CRM isn’t simply a communication channel, it’s a core driver of revenue and long-term customer growth. We’re looking for a Lifecycle Marketing lead to architect and optimize how customers move from first touch to loyal subscriber. You’ll partner across Growth, Media, and Data teams to transform lifecycle marketing into a measurable driver of revenue and customer loyalty.

You think beyond campaigns and approach lifecycle marketing as a system designed to drive long-term customer value. You:

• Are energized by building systems that compound customer value over time.
• Have 5+ years leading CRM/lifecycle strategy in DTC (subscription required, Rx preferred)
• Have a proven record improving subscription conversion, retention, and LTV
• Have managed agencies or high-performing internal CRM teams
• Love turning data into action
• Know Hub Spot (or similar ESP) inside and out

• Define lifecycle stages (lead → first purchase → subscriber → at-risk → win-back → referral → high value)
• Map and optimize journeys across email and SMS
• Identify revenue leaks and friction points
• Build dynamic segmentation based on behavior & product usage
• Design automated, triggered lifecycle programs that drive conversion and repeat purchase

• Improve subscription opt-in rates
• Reduce churn with structured mitigation journeys
• Build high-performing win-back flows
• Drive trade-up and cross-sell logic
• Influence cart behavior and repeat purchase cadence

• Build quarterly lifecycle optimization roadmaps
• Implement personalization frameworks (messaging, timing, offers)
• Lead experimentation (A/B testing by behavior segment)
• Develop channel-specific strategies across Email & SMS
• Create messaging briefs and partner with agency for compliant, high-performing creative

• You won’t operate in a silo, partner closely with Growth Marketing
• Optimize lead → first purchase conversion
• Identify high LTV acquisition signals
• Connect paid media, CRO, and retention into one performance ecosystem

• Own CRM dashboards and retention reporting
• Build predictive LTV and churn models
• Translate insights into action
• Monitor deliverability and engagement quality
• Present clear, executive-ready performance updates

• Audit and evolve existing CRM journey architecture
• Direct and manage AOR against performance targets
• Manage Hub Spot (or equivalent ESP) product & campaign administration [JH3]
• Maintain list hygiene and deliverability standards

If you’re ready to build a lifecycle engine that scales revenue, improves retention, and drives customer value...
Apply. Let’s build it.

RVL Pharmaceuticals is committed to restoring and revealing vitality through innovative solutions. We bring together pioneering products, tech-enabled access, and integrated fulfillment to support both consumers and healthcare providers with seamless care. Our ambition is to lead in aesthetic innovation while ensuring every interaction feels personal, intuitive, and connected. We develop innovative products that meet the meaningful needs for consumers and healthcare providers.

Our flagship brand is the category-creating Upneeq® (oxymetazoline hydrochloride ophthalmic solution), 0.1%.

RVL is committed to leveraging the talent of a diverse workforce, creating great opportunities for our people and our organization.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.