Senior Web Ops and AI Digital Manager - Pharmaceutical Marketing

Senior Web Ops and AI Digital Manager - Pharmaceutical Marketing

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe.

We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

We are looking for an innovative and highly motivated Senior Web Ops and AI Digital Manager to lead web operations and digital initiatives for our ophthalmology brands. Reporting to the Marketing Hub Lead, you will oversee the performance and optimization of brand websites and digital experiences, using latest GenAI tools to accelerate execution, monitor performance, and enhance quality. You will drive ongoing improvements across content, user experience, technical operations, and SEO/GEO to strengthen relevance and engagement.

Working closely with brand marketing, AI content teams, media, IT/Web Dev, Veeva, and agency partners, you will apply strong project‑management and cross‑functional coordination skills to keep work streams aligned and moving efficiently. In this role, you will ensure all digital experiences are high quality, compliant, and fully aligned with omnichannel brand goals.

Key Responsibilities

Web Operations and Digital Production

• Leads the daily operation and ongoing optimization of brand websites, including content updates, UX enhancements, personalization features, and technical maintenance.
• Lead SEO/GEO strategy, planning, and implementation to optimize on‑page content architecture, metadata, and internal/external linking, improving GEO and SEO performance.
• Partner with brand teams to identify and develop new digital offerings internally to address business needs.
• Collaborate with IT/Web Dev, Veeva, and agency teams to support implementation, platform updates, feature releases, and performance improvements.
• Support AI Content Producers during peak periods by authoring, updating, and optimizing content, leveraging content‑authoring platforms.
• Ensure all digital properties and experiences comply with regulatory, legal, privacy, accessibility, and security standards.

Digital Execution and Project Management

• Maintain and execute web operations and manage digital offerings across ophthalmology brands to ensure alignment with brand positioning, lifecycle needs, and omnichannel goals.
• Serve as the primary digital partner to brand marketing teams, translating brand objectives into actionable website and digital initiatives.
• Manage end‑to‑end project workflows for digital deliverables, coordinating with brand teams, AI content producers, media, IT/Web Dev, Veeva, and agency partners.
• Develop and maintain project timelines, scopes, and deliverables to ensure on‑time, high‑quality execution.
• Coordinate and route materials through medical, legal, and regulatory (MLR/PRC) review processes.

Requirements

• Education: Bachelor’s degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field. Equivalent practical experience in a creative production environment will also be strongly considered.
• Experience: 4+ years of experience in digital marketing, web operations, digital brand management, or within a digital agency environment, ideally supporting multichannel or omnichannel brand initiatives.
• Execution: Hands‑on experience with website management, technical and structured content updates, and foundational SEO/GEO…