Associate Marketing Director, Metabolic

With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn.

We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve.

We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.

At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.

This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.

Recordati. Unlocking the full potential of life.

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

Reports To:

Senior Director, Metabolic Marketing
Direct Report(s):
None
Areas Managed:
Metabolic Marketing

The Associate Director of Metabolic Marketing is accountable for directing and leading the development and execution of marketing strategies for assigned product(s) and customer segments (i.e. HCPs, Caregivers and Patients).
The development of short/ mid/ and long-term strategies, annual brand plans, tactical execution and related activities in rare disease is complex, challenging, and ever-changing. As such, the Associate Director of Metabolic Marketing requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure collaboration, effective decision making, and clear guidance to meet financial targets & other objectives with seamless execution.

The current Metabolic portfolio is unique and diverse. In this role, the Associate Director will need to be flexible, agile, and be able to manage multiple projects with, in some cases, minimal support.

• Direct the development & implementation of creative/innovative, patient-centric, and appropriate brand marketing strategies and plans that are fully integrated across the team to ensure accuracy and timely execution.
• Ensure all annual commercial objectives associated with assigned brands are achieved. This includes sales, patient target numbers, and other KPIs.
• Facilitate and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, and others in and outside the Business Unit to meet or exceed brand objectives.
• Develop, recommend, and manage marketing budgets for assigned brands and segments.
• When course correction is required, recommend or make adjustments with clarity and a sense of urgency.
• Develop and deliver clear and comprehensive business reviews as required.
• Identify & align all required resources - internally and externally - to ensure effective and seamless achievement of goals.
• Identify and negotiate with and manage third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Manage third-party firm performance through all stages of delivery.
• Coach and support the development of others.
• Act in full compliance with all laws, regulations, and policies including adverse events/pharmacovigilance responsibilities.
• Perform additional duties as may be assigned.