Sr. Specialist, Business Planning, Labeling

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of inclusivity, collaboration, customer‑centricity, and social responsibility. We value work‑life balance and flexibility, and have introduced policies such as a hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round.

Our commitment to employee growth and development is demonstrated through facilitated courses, certificate programs, and investment in resources that enable self‑paced learning.

The Senior Specialist, Business Planning supports demand, financial, and inventory planning by analyzing POS data, co‑creating sales forecasts, and aligning them with Go‑To‑Market (GTM) strategies. The role collaborates closely with demand planning and GTM teams to support promotional and distribution planning activities, manages sales budgets, monitors forecast accuracy, and provides insights to improve operational and financial alignment. Additionally, the position serves as a liaison with the parent company and regional teams to ensure smooth communication on sales, supply chain, and product launch activities.

• Analyze POS and inputs to create POS forecasts for demand planning
• Co‑create product category forecasts with demand planning
• Review GTM promotional deals, distribution plans, and translate them to demand planning
• Analyze and monitor channel inventory
• Review obsolete and slow‑moving inventory to coordinate with GTM teams

• Analyze BIC stock and partner with supply planning to ensure healthy inventory levels
• Review launch and end‑of‑life quantities to facilitate proper production targets
• Communicate and collaborate with GTM teams regarding overstock items
• Set up new products with weights/dims, etc.
• Assist in the execution of channel price lists with GTM and Pricing Teams

• Review operational forecast versus financial forecast
• Enter the forecast into FP&A
• Assist with the management of markdown budget and collaborate with GTM teams on end‑of‑life

• Act as liaison to the parent company on sales, marketing, supply chain, and operational items as needed
• Coordinate with other Brother regions on production and launch‑related items

• Assist with annual/quarterly/monthly sales budgets with GTM teams
• Create month‑end reports on sales/profit results
• Report on month‑end forecast accuracy

• Bachelor’s Degree (or equivalent experience) in Business, Marketing, Logistics, Supply Chain, or related field

• Minimum 5 years of a combination of experience spanning the following areas:

• Experience in demand planning, forecasting, or supply chain analytics
• Experience in S&OP processes and collaboration with cross‑functional teams
• Experience in budget support activities

• Knowledge of Data Analysis and Forecasting Tools (Excel, SAP, Tableau, etc.)

• Inventory management skills
• Strong communication skills (interpersonal, written, verbal)
• Excellent mathematical and analytical skills
• Interpersonal skills and ability to build and improve trusting relationships
• Ability to analyze large sets of data to…