Assistant Store Manager

Assistant Store Manager – Boot Barn, Brentwood, TN

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out‑of‑the‑box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world, and by working collectively with encouragement, we consider ourselves “Partners.”

With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique partner within our community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

Role overview:
The Assistant Store Manager is an essential part of the store leadership team, collaborating with the Store Manager to cultivate an environment that supports Boot Barn's Mission, Vision, and Values. The role oversees customer service, partner development, merchandising standards, store operations, and achievement of sales goals.

Reports to:

Store Manager. Status:
Non‑exempt.

• Lead partners to foster a service & selling culture and exceed overall expectations to build long‑standing customer relationships.
• Review goals with partners, providing consistent coaching, actionable feedback, and recognition of excellence, while leading by example on the sales floor during peak business hours.
• Implement and maintain continuous learning, assist with partner training plans, and develop individual team members to meet career goals within the company.
• Collaborate with Store Manager to adapt to changing business needs, adjust schedules, implement operational directives, train staff on new policies, and communicate with District, Region, and Store Support Center partners as needed.
• Assess and communicate local customers’ needs to the Store Manager.
• Plan and execute volume‑driving events that involve outreach to the local community/market.
• Build customer engagement through the Boot Barn Credit Card and B‑Rewarded Loyalty Programs, providing accountability for achieving individual and team goals.
• Ensure appropriate merchandise stock levels, presentations, and assortment, adhering to company visual presentation guidelines.
• Accountable for markdown compliance and execution; ensure product receipts are processed accurately and timely.
• Partner with Store Manager on inventory shrink plans and act as key driver of this strategy with the store team.
• Maintain personal knowledge across all product categories (western boots, work boots, denim, hats, add‑ons) and coach partners in these areas.
• Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy.
• Adhere to all local, federal, and state laws in addition to company policies and procedures.
• Possess well‑developed business acumen and understand all aspects of store operations.
• Demonstrate high professionalism in communication, attitude, teamwork with customers, team members, corporate partners, and vendors, along with quality work, attendance, and appearance.
• Perform additional duties as assigned by District Manager or Store Support Center partners.

Experience in retail leadership with a strong focus on customer service, team development, and operational excellence. Proven ability to lead a team, grow sales, and maintain inventory standards. Excellent communication and interpersonal skills.

Seniority level:
Mid‑Senior |

Employment type:

Full‑time | Job function:
Sales and Business Development | Industry: Retail |

Location:

Brentwood, TN.

Referrals may increase the chances of an interview.