Demand Generation Manager

Our client is a fast-growing, data-driven professional services and technology platform serving sophisticated business and investment audiences. The organization operates at the intersection of data, technology, and advisory services and is recognized for its rapid growth, innovation, and impact within its category.

As the business scales, the company is hiring a Demand Generation Manager to drive awareness, engagement, and pipeline growth across multiple channels. This role is responsible for developing, executing, and optimizing integrated demand generation programs that directly support revenue growth and brand visibility.

This is a hands-on role for a performance-oriented marketer who thrives in a fast-paced environment, is highly analytical, and is energized by experimentation, emerging technology, and AI-enabled marketing.

This role requires 4x days a week in office in the Nashville metro.

• Develop and execute integrated demand generation campaigns across digital advertising, email, social media, events, and content distribution.
• Own paid media strategy and execution across search, social, and retargeting channels with a focus on ROI and lead quality.
• Manage email marketing programs including demand generation, thought leadership, newsletters, and event communications.
• Lead social media execution across brand channels and promoted executive content.
• Support events and webinars from planning and promotion through post-event follow-up and lead nurture.
• Develop messaging, positioning, and content assets that resonate with target audiences and drive high-quality leads.
• Partner with sales and client-facing teams to create and maintain sales collateral, pitch materials, and templates.
• Reuse and adapt content across channels to nurture prospects throughout the funnel.
• Own campaign measurement, attribution, and performance analysis using marketing automation and analytics tools.
• Translate data and insights into actionable recommendations to improve conversion rates, lead quality, and acquisition costs.
• Forecast, track, and report on campaign performance and pipeline impact.
• Experiment with new channels, formats, and technologies to continuously improve results.
• Leverage AI tools to support asset creation, campaign optimization, and workflow efficiency.
• Coordinate with external vendors, agencies, and partners as needed to support campaign execution.

• 5+ years of hands-on experience in B2B demand generation, preferably within a high-growth, professional services, or technology-driven environment.
• Proven experience managing multi-channel demand generation campaigns that drive measurable pipeline growth.
• Broad, “V-shaped” marketing skill set spanning paid media, outbound, content marketing, social, and events.
• Strong analytical mindset with experience in attribution modeling, campaign performance analysis, and forecasting.
• Working knowledge of modern marketing technology stacks, including marketing automation, CRM, CMS, and analytics tools.
• Strong understanding of SEM, paid social, retargeting, organic social, email marketing, and event-driven marketing.
• Ability to translate data into clear insights and recommendations for stakeholders.
• Excellent communication and collaboration skills across cross-functional teams.
• Hands-on executor comfortable managing multiple initiatives simultaneously in a fast-paced environment.
• Curious, creative, and enthusiastic about leveraging AI to improve marketing effectiveness and efficiency.