Social Media Specialist

Overview

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity. Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part And Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including  protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant’s skills and experience. Role is also eligible for team based bonus opportunities. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Creates, designs, and executes content, images and videos for Brookdale social media platforms including Facebook, Twitter, Linked In, Pinterest, and Instagram.

• Controls information flow from public website by checking and sorting emails in  mailbox including leads, comments, vendor inquiries and reviews; forwards to appropriate associates for follow up and provides advice for social media related issues.
• Coordinates the acquisition of website images and community videos with vendors; crops, uploads and manages community photo and video galleries.
• Provides guidance and support to less experienced social media users at communities for Facebook pages; designs and presents weekly Adobe Connect Webinar.
• Creates and schedules daily Facebook and Twitter posts.
• Monitors social media platforms and alerts appropriate associates to negative social media posts for resolution.
• Researches expected business-and user-benefits and potential limitations of social networking platforms.
• Assesses implementation options based on continuously evolving social media platforms and recommends most appropriate process.
• Implements creative strategies to promote the organization’s product lines through social media. Creates graphic designs for social networking projects allowing for brand identification through penetration of on-line social media.
• Solicits, creates and posts content that attracts attention and encourages readers to share content within their social networks.
• Updates and maintains all web-related expenses. Reviews web team expenses and submits monthly receipts. Codes, reallocates, and submits monthly invoices.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Education and Experience
Bachelor’s Degree in Graphic Design, Advertising Design, or other related field required. Minimum three years experience in Graphic Design or Advertising Design and/or social media.

Certifications, Licenses, And Other Special Requirements
None

Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems…