Senior Marketing Account Manager

Overview

Recognized by Newsweek in 2024 and 2025 as one of America s Greatest Workplaces for Diversity. Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

• The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins. This position manages community and corporate creative projects, strategy, goals, brand planning and workflow management, ensuring the projects align with Brookdale’s brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to community’s primary, hyperlocal marketing and advertising efforts, with a strong emphasis on digital marketing.
• Works with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more
• Develops and maintains internal relationships including C-suite, human resources, finance, sales and community associates.
• Responsible for developing creative response driving digital and social media designed to generate leads, visits and move-ins.
• Develops, recommends and communicates key brand, creative and media strategies to marketing executives and other internal clients.
• Stays informed on performance and optimization, best in class marketing, creative strategies and advertising trends that perform against business objectives. Guides creative team (designers, copywriters) to include this direction as it pertains to media and business objectives.
• Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics.
• Abides by the media budget to ensure projects are cost effective and remain within budget.
• Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.
• Manages and develops associates including hiring, performance management, and annual reviews.

• Bachelor’s Degree in Business, Marketing, Sales or other related field preferred.
• Minimum five – seven years’ experience required. Additional years of relevant experience can be substituted for the education requirement on a year for year basis.
• Proficient in Microsoft Office.

• None

Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments.

Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist.

• Standing
• Requires interaction with co-workers, residents or vendors
• Walking
• Sitting
• Occasional weekend, evening or night work if needed to ensure shift coverage.
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch or crawl
• Talk or hear
• Ability to lift:
  Up to 25 pounds
• Vision
• Requires Travel:
  Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.

• Brookdale is a Great Place to Be
• Gracious hospitality and neighborliness for our residents and families.
• Home-like feel and all-around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with over 675 communities, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.