General Manager

Overview

We Care Senior Care (WCSC), a confidential and reputable home care provider with a strong presence across multiple territories in the Greater Nashville area, is seeking a skilled and motivated General Manager to lead high performance operations from a single office location. This pivotal role requires an ownership mentality and growth mindset to lead business development, revenue growth, profitability, staffing, and adherence to franchise standards.

This individual will be responsible for driving growth, profitability, team development, and exceptional service delivery.

Home Instead has been the nation’s leading provider of senior at-home care since 1994. We Care Senior Care (WCSC), a proud Home Instead franchise, is at the forefront of this movement. As the largest Home Instead operator in the U.S., WCSC manages 15 franchises across four states, employs over 1,200 team members, and generates more than $50 million in annual revenue.

Our organization is privately owned and deeply mission-driven, donating 20% of annual profits to charitable causes. We Care Senior Care (WCSC) is a faith-based organization dedicated to the core value of Love (v.), demonstrated through patience, kindness, humility, selflessness, respect, forgiveness, honesty, and commitment.

We Care Senior Care is seeking a General Manager to lead operations from a single office location in the Greater Nashville area. This role requires an ownership mentality and growth mindset to lead business development, revenue growth, profitability, staffing, and adherence to franchise standards. The position focuses on growth, profitability, team development, and exceptional service delivery.

Total compensation package of around $200,000, including base salary and performance-based bonus opportunities.

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories with a focus on growth and efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Manage full P&L responsibility, driving revenue and profitability.
• Recruit, train, and retain a high-performing team of administrative staff.
• Cultivate Care Professional retention by building relationships and recognizing their contributions.
• Monitor KPIs, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Foster a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly 1:1s with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Uphold all company policies and ethical standards.

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 10+ years of business management experience with P&L responsibility.
• Proven track record as a sales-minded leader with strong relationship-building skills.
• Demonstrated success in leading teams and managing territory operations.
• Experience with full P&L management and strategic planning.
• Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.
• Excellent interpersonal and communication skills.

• Proficient with Microsoft Office (Word, Excel); CRM or scheduling software experience is a plus.
• Commitment to embodying core values and fostering a culture of respect, integrity, and compassion.

• Be part of a well-established, faith-based organization with a culture deeply rooted in respect, integrity, and excellence.
• Opportunity to lead a growing business with a supportive leadership team.
• Competitive compensation package including health, dental, vision, 401K match, life insurance, and corporate chaplain.
• Work in an environment that values ownership, growth, and team collaboration.

• Onsite at a single office location in the Greater Nashville area with oversight of services delivered across multiple territories.

WCSC Tennessee, LLC d/b/a Home Instead provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, national or ethnic origin, marital status and all other protected categories in accordance with applicable federal, state and local laws.

• Director

• Full-time

• Management and Manufacturing
• Industries
• Individual and Family Services

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