Senior Marketing Activation Manager

Senior Marketing Activation Manager

Team:
Europe Regional Customer Marketing
Manager:
Marketing Activation Director - Europe & Omnichannel

Location:

Chiswick, London (Hybrid)

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including:
Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell Cognac, Havana Club, Beefeater, Malfy and Monkey 47 gins, Malibu, Mumm and Perrier-Jouët champagnes.

• Pernod Ricard UK
  , which markets, sells and distributes our products in the UK market
• Chivas Brothers
  , the largest brand company in the Group, responsible for the production and management of our award‑winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail
  , the global and Europe regional hub home of the group’s duty free, air travel and cruises business

This role sits within Pernod Ricard Global Travel Retail (GTR) – one of the Group’s largest and most dynamic markets. GTR brings our brands to life across airports, border shops, airlines, cruises and key transit hubs worldwide. With colleagues in over 20 locations and more than 30 nationalities represented, our culture is global, diverse and fuelled by a shared passion for travel and creativity.

As Senior Marketing Activation Manager, you will lead the planning and execution of best‑in‑class brand activations across some of our most important GTR customers. Managing two direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences across airports, cruises, airlines and distributors.

This role will have three main areas of responsibility:

• Lead end‑to‑end implementation of regional marketing plans, promotional activities and merchandising execution, ensuring brand consistency in every touchpoint.
• Define annual brand promotional plans aligned to global and regional prioritisation and traveller trends.
• Evaluate and prioritise promotional packages using our investment framework.
• Identify new merchandising and visibility opportunities to keep our brands at the forefront of the category.
• Manage all aspects of project delivery—from briefing and creative development to technical drawings, production, installation and operational execution.
• Lead permanent merchandising unit projects (wall bays, gondolas, shop‑in‑shops) across priority customers.
• Ensure all content and communication is compliant with local market requirements including translations and responsible drinking messaging.
• Provide content and assets for new product launches for online and offline channels.
• Support customers on ad hoc marketing requests across their owned retailer communication channels.
• Co‑create omnichannel campaigns with customers and internal omnichannel teams, integrating in‑store, digital, e‑commerce and CRM touchpoints throughout the traveller journey.

• Collaborate closely with Regional Sales Managers and Key Account Managers to co‑build customer activation plans for launches and hero campaigns.
• Develop strong relationships with European customer partners; translate agreements into Joint Business Plans and manage delivery throughout the year.
• Support customer sell‑in with compelling activation proposals and visibility storytelling.
• Work cross‑functionally with Europe Regional Commercial, Customer Services, Supply Chain, Global Marketing Activation, Retail Excellence, Brand Teams, Portfolio & Insights and other Regional Hubs across APAC and Americas.

• Own customer‑level A&P budgets, including PO management and monthly financial tracking.
• Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders.
• Monitor depletion trends and…