Marketing Coordinator

At Imprimus
, we are passionate about helping brands stand out through high-quality, custom-printed labels and packaging solutions. Our expertise in digital, flexographic, and specialty printing allows us to deliver creative, durable, and sustainable products for clients across industries — from food and beverage to cosmetics, health, and CPG.

We’re looking for a Marketing Coordinator who is creative, detail-oriented, and ready to play a key role in growing our brand presence and supporting business development efforts.

The Marketing Coordinator will assist in developing and executing marketing initiatives that promote the Imprimus brand, products, and services. This role will manage day-to-day marketing activities, coordinate campaigns, produce engaging content, and provide sales support materials that drive customer engagement and business growth.

• Plan, coordinate, and execute marketing campaigns across digital, print, and social media platforms.
• Collaborate with the Sales team to develop marketing materials and promotional content tailored to key customer segments.
• Track and analyze campaign performance metrics to evaluate lead generation success and inform future strategies.

• Create compelling content for the company website, blog, social media, newsletters, and case studies that highlight customer success and industry expertise.
• Develop product brochures, sell sheets, capability decks, and sample kits that showcase Imprimus’ solutions. Coordinate distribution of samples to Sales team.
• Ensure consistent brand messaging and visual identity across all customer touchpoints.

• Manage updates to the Imprimus website, ensuring accuracy, SEO optimization, and content designed to attract B2B prospects.
• Oversee social media accounts and plan content calendars to increase visibility and generate inbound inquiries.
• Execute email marketing campaigns and nurture sequences that support sales pipeline development.

• Coordinate trade show participation, including pre-show outreach, logistics, booth setup, branded materials, and post-show follow-up campaigns.
• Support customer events and promotional initiatives that enhance brand exposure and generate leads.

• Conduct research on competitors, market trends, and customer industries to identify opportunities (Zoom Info, Apollo).
• Maintain and update CRM systems (Hub Spot) with campaign data, lead sources, and marketing attribution.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in a B2B marketing role (experience in the label printing, packaging, or manufacturing industry preferred).
• Strong written and verbal communication skills.
• Proficiency in marketing tools such as Adobe Creative Suite, Canva, Mailchimp, Hub Spot, Apollo, or similar platforms
  .
• Familiarity with SEO, social media marketing, and content creation.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams including significant interaction with sales.

• Knowledge of the printing industry (digital, flexographic, or offset).
• Experience with trade show coordination or developing sales support materials
  .
• Basic photography or video editing skills for marketing content.

At Imprimus, you’ll join a passionate team dedicated to innovation, quality, and exceptional customer service. You’ll have the opportunity to make a direct impact on our marketing strategy, help shape our brand identity, and contribute to the continued success of a growing company in the printing and packaging industry.

• Comprehensive Medical Coverage – Multiple plan options through Blue Shield and Kaiser Permanente
  , including HMO, and PPO plans
• Employer-Funded Health Reimbursement Account (HRA)
• Dental & Vision Insurance – Blue Shield dental and vision plans
• Employer-Paid Life Insurance – $50,000 Basic Life & AD&DD coverage provided
• Voluntary Disability Coverage – Long-Term Disability options available
• Flexible Spending Accounts (FSA) – Health…