Marketing Specialist

Overview

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

• 401(k) matching
• Health insurance
• Vision insurance
• Dental Insurance
• Parental leave
• Paid time off (PTO): vacation, sick, and holidays
• On-site gym and game rooms
• Employee discount
• Coffee and snacks
• $

• Analyze demographic data on a local, regional, and national level;
• Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;
• Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
• Analyze online marketing strategies and compare them with those of the company’s competitors;
• Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing, and email marketing);
• Analyze sales performance of discounted products;
• Evaluate marketing analysis plans;
• Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
• Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies;
• Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys)

• Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;
• Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, Chinesein
  
  LA, and social networking apps like WeChat and Line);
• Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);
• Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials used in various marketing campaigns;
• Coordinate and manage marketing campaigns from design, creation to completion of all marketing production-related efforts;
• Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;
• Collaborate with Market Research Analysts to develop and execute marketing campaigns;
• Evaluate and target local competition and recommend strategies to drive customer acquisition and retention
• Negotiate and collaborate with vendors and/or partners executing strategic campaigns;
• Collaborate with other departments to oversee advertising tasks.

• Collaborate with the Marketing Team to prepare reports on data analysis.
• Prepare reports on new product marketing strategies and/or campaign plans;
• Prepare different reports of findings and present results to the management of various departments;
• Support the marketing department in general operations.

• Bachelor’s in Business, Marketing, Market Research, Business Analytics, Communication, Telecommunication, or related
• Analytical skills;
• Critical-thinking skills;
• Software/programs:
  Microsoft Suite, R, Tableau, Python, and SPSS.