Director, Downstream Marketing

Job Description

Director, Downstream Marketing role responsible for translating portfolio and brand strategy into commercially effective marketing execution. Owns brand presence, adoption, preference and growth.

Build, shape and elevate a downstream marketing organization, modernizing capabilities while delivering near‑term results. Partners closely with Sales, Product Management and Professional Education and works extensively with external agencies to deliver differentiated, high‑impact marketing in a fast‑moving, competitive environment.

• Lead, coach and develop downstream marketing team spanning brand activation, campaigns, content and sales enablement
• Assess existing team capabilities and address gaps through coaching, targeted hiring and clear role definition
• Establish clear priorities, operating rhythms and performance expectations
• Build a culture of accountability, collaboration and continuous improvement
• Create strong alignment and handoffs with upstream marketing and cross‑functional partners

• Own downstream execution for product launches, including messaging, campaign development, sales tools, and channel activation
• Translate upstream strategy and positioning into customer‑ready marketing programs
• Lead development of integrated campaigns across digital, field, events, education, and distribution channels
• Ensure consistent, differentiated brand expression across all customer touchpoints

• Serve as the primary lead for creative, digital, media and content agencies
• Develop clear briefs, timelines, budgets and success metrics for agency partners
• Push for creative excellence while balancing speed, cost and commercial impact
• Evaluate and evolve the agency ecosystem to ensure the right capabilities are in place

• Partner with Sales leadership to deliver practical, high‑impact selling tools and programs
• Oversee development of content and materials that improve adoption, utilization, and customer confidence
• Ensure marketing