Korean Bilingual Marketing Director

Overview

A leading global apparel manufacturer is seeking an experienced Marketing Director to lead its U.S. marketing and creative teams.

This role will oversee brand strategy, campaign development, and digital marketing initiatives
, while serving as a key liaison with the company’s headquarters in Korea.

The ideal candidate is a bilingual marketing leader (Korean/English) with a strong understanding of Korean corporate culture
, U.S. consumer trends
, and a proven ability to lead both marketing and design teams in a fast-paced, cross-cultural environment.

• Develop and execute integrated marketing strategies that align with global objectives and resonate with U.S. consumers.
• Ensure brand consistency across all channels — retail, digital, PR, and event marketing.
• Lead planning and execution of seasonal and product-specific campaigns tailored for the U.S. market.
• Oversee trade show strategy and execution
  , including booth design, brand storytelling, and event coordination.
• Drive performance in e-commerce, social media, influencer marketing, and paid digital campaigns
  .
• Analyze market data, consumer behavior, and competitive trends to inform strategy and identify growth opportunities.
• Manage marketing budgets, allocate resources effectively, and measure ROI across campaigns.
• Lead and mentor a team of marketing associates and graphic designers, fostering creativity and accountability.

• 10–15 years of progressive marketing experience in apparel, fashion, or lifestyle brands
  .
• Fluent in Korean and English (spoken and written) — required.
• Experience working with or within Korean corporate culture
  .
• Proven leadership experience managing both marketing and design teams (preferred).
• Strong understanding of the U.S. apparel, retail, and e-commerce markets
  .
• Expertise in trade show management, digital marketing, and brand development.
• Excellent strategic thinking, communication, and cross-functional collaboration skills.
• Willingness to travel (20%+).

• Annual performance bonus
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Paid vacation, sick leave, and holidays

This is a unique opportunity to lead the U.S. marketing strategy for a globally recognized apparel brand
. The successful candidate will shape the company’s market presence, bridge cultural collaboration between Korea and the U.S., and drive the next phase of brand growth.