Sr. Marketing Specialist - Lifecycle

Sr. Marketing Specialist - Lifecycle

Yami

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia, and we are committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps. Yami was named Inc. Magazine's fastest growing start-up on the Inc.

500 List.

• 401(k) matching
• Health insurance: medical, vision, and dental
• Paid time off (PTO): vacation, sick, and holidays
• On-site gym/pool and game rooms
• Coffee and snacks
• Base salary $70K and above

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

• Execute strategic channel programs including email, push, SMS, in-app marketing, and promotional campaigns that drive revenue growth & engagement for launches, promotions & cross-sells/up-sells.
• Own performance tracking and reporting for all lifecycle channels.
• Proactively identify opportunities for improvement & keep track of the customer lifecycle-based behavioral data analysis.
• Design and conduct A/B & multivariate testing to deliver insights including subject lines, content, cadence, segmentation, and timing.
• Work closely with the ESP provider to provide & clarify requirements for the development team.
• Manage marketing automation to ensure accuracy & effectiveness.
• Work with the Development Team on maintenance & ongoing improvement of web analytics as well as tagging methodologies.

• In-depth knowledge of data workflows, customer segmentation, automation, personalization, e-commerce experimentation and marketing best practices.
• 3+ years of experience in a retention, marketing operations, or lifecycle marketing.
• Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base.
• Exceptional attention to detail and strong interpersonal skills.
• Self-motivated with the ability to work independently.
• Experience with Iterable or similar marketing platforms is preferred.

• Familiarity with Asian brands.
• E-commerce or online retail experience.

Associate

Full-time

Marketing

Retail