Sr. Manager, Incubation Marketing & Commercialization

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Samyang America is building a next-generation Innovation Lab focused on architectural, disruptive, and radical innovation. We are seeking a Senior Manager of Incubation Marketing & Commercialization to lead rapid market validation and go-to-market experimentation across a portfolio of breakthrough initiatives.

This is not a traditional brand role. This is a venture-style commercialization role focused on testing, learning, and building scalable business models from early-stage concepts.

• Design and execute rapid market experiments (DTC pilots, limited retail tests, digital trials)
• Define value proposition, pricing, and positioning hypotheses
• Identify early adopter segments and validate demand
  
  Translate consumer feedback into iteration plans
• Develop early business model architecture
• Prepare successful initiatives for transition into core business
• Partner cross-functionally with R&D and Insights on learning loops

• 8–12+ years experience in CPG marketing, innovation, or venture incubation
• Proven experience launching new products or brands
• Experience running in-market tests and pilot commercialization efforts
• Strong understanding of pricing, channel strategy, and consumer segmentation
• Demonstrated ability to operate in ambiguous, fast-paced environments
• Strong analytical and structured thinking skills
• Experience in innovation labs or venture studios
• DTC or digital-first brand experience
• Experience in food, beverage, or consumer health categories
• MBA or equivalent commercial leadership experience

The base salary for this position is between $ and $ per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.