Channel Marketing Senior Analyst

Responsibilities

• Create channel marketing plans that help local channel and partners achieve a healthy pipeline
• Build co-marketing plans with designated partners in support of revenue targets in line with local marketing plans
• Manage, administer, measure and report on local channel budgets and co-marketing funds (e.g. market development funds [MDF], co-op funds,) to regulatory compliance
• Understand local partner requirements for program localization and local execution support
• Engage proactively with regional channel marketing team to review plans, share local requirements and provide feedback
• Localize centrally created channel marketing programs for local deployment
• Support collection and analysis of indirect buyer insights and audience segmentation
• Establish and track lead generation metrics with local partners
• Promote the adoption of lead management processes with local partners
• Ensure brand compliance and consistency across partners, distributors and 3rd party agencies.
• Plan, develop, execute and measure all local channel marketing efforts, including to-partner, through-partner and for-partner activities aligned to the organization’s channel priorities and sales objectives
• Work with partners to deliver high-quality, localized marketing activities that drive targeted demand generation
• Develop and manage local partner engagement activities (e.g. partner events, local launch execution, to-partner communications, partner training, partner webinars)
• Support local channel sales efforts to recruit partners that match local requirements
• Actively seek and create local joint customer success stories to demonstrate best practices and strong partner relationships
• Drive usage of existing channel marketing and sales programs (Vertiv One Rewards, Partner Marketing Automation Tool, Deal Registration to engage and growth channel by working closely with LATAM Regional Partner Enablement.
• Work closely with Digital Marketing lead to implement demand gen campaigns focused on MOFU and BOFU.
• Work closely with Marketing Integration lead to provide local content to post in Vertiv social media channel.
• Work closely with Internal Creative Services Vertiv Agency to request any creative material, website modification or any print or digital materials.

• Bachelor’s degree in marketing or business, or comparable marketing qualification/experience
• Four or more years in b-to-b marketing preferably in a high-tech industry
• Three or more years working in channel marketing and supporting partners in relevant markets.
• Proven experience working successfully with sales teams
• Experience in Technology and IT Industry highly desired.

Work City: Brasil - São Paulo/SP