Brand Manager

90

TECH, New Chapter, Inc. 90 Technology Dr Brattleboro, VT 05301, USA

Recognized as a Best Places to Work in Vermont for the fifth year in a row, New Chapter is a certified B‑Corp, and an Organic, Non‑GMO and certified Gluten Free manufacturer of dietary supplements that places our employees and our consumers first. We are a wholly owned subsidiary of Procter & Gamble. We invite you to discover a new chapter in your career, and in your life, by considering this opportunity to join our team!

We strongly encourage applications from diverse communities across race, gender, sexual orientation, religion, ethnicity, national origin, and other marginalized communities.

The Brand Manager will own the end‑to‑end performance of their assigned portfolio, acting as a strategic connector across brand strategy, innovation, commercialization, and marketing execution. In partnership with the VP of Marketing and cross‑functional leaders, this role is responsible for shaping the brand vision, translating strategy into action, and driving growth across channels.

This position plays a critical role in ensuring the brand shows up consistently and powerfully across product, packaging, retail, digital, and social ecosystems. The Brand Manager will leverage deep understanding of consumers, data, and market dynamics to identify growth opportunities, guide innovation, and create compelling selling and storytelling platforms that resonate with both consumers and retail partners.

• Owns and executes annual brand plans for the assigned portfolio, translating company objectives into clear strategies, priorities, and growth initiatives.
• Leads portfolio strategy across the full product lifecycle, from innovation through commercialization and in‑market optimization, ensuring all offerings deliver against the brand promise.
• Serves as the central orchestrator across Marketing, Innovation, Sales, Finance, Analytics, Product Education, and external partners to ensure alignment and speed to market.
• Analyzes syndicated, digital, and internal performance data on an ongoing basis to identify business drivers, risks, and opportunities, and to inform both near‑term optimization and long‑term strategy.
• Identifies whitespace opportunities, support product development, and guide commercial innovation including line extensions, pricing and pack architecture, and product improvements.
• Collaborates closely with Sales, Finance, and Business Analytics to assess business performance, diagnose issues, and develop clear, data‑driven selling stories for retail and digital channels.
• Develops clear, actionable briefs for creative, media, research, PR, influencer, packaging, and content partners, ensuring consistency with brand positioning and commercial objectives.
• Guides brand expression across all touchpoints, including retail, ecommerce, social, influencer, and owned channels, ensuring cohesive storytelling and execution.
• Reviews and evaluates creative concepts and marketing plans against strategic objectives, providing direction and oversight through execution.
• Acts as a brand ambassador internally and externally by supporting sales presentations, participating in key meetings, and fostering strong cross‑functional relationships.
• Continuously identifies opportunities to improve ways of working, increase efficiency, and elevate brand impact.

• Excellent written & verbal communication, presentation, and interpersonal skills.
• Creative problem‑solving abilities and strategic mindset to champion initiatives with the company’s growth goals and brand equity.
• Capable of synthesizing diverse information to draw relevant conclusions for category and brand initiatives and making actionable recommendations.
• Experienced in profit and loss (P&L) analysis and management.
• Well‑versed in analyzing data (with a preference for experience using IRI/Nielsen) to derive insights and make informed recommendations.
• Expertise in digital marketing and social media strategy.
• Adept at creating professional presentations that effectively communicate strategic objectives.
• Effectively advocates for new initiatives, securing the necessary…