Business Development Manager

Job Title

Business Development Manager (New Business and Key Accounts)

You grow revenue through a mix of new business development and structured management of existing accounts. You build pipeline, win new customers, and protect and expand current customers through retention, cross-sell, upsell, and service levels.

• 50% new business: prospecting, winning new accounts, new applications, new routes to market
• 50% existing accounts: account plans, expansion, pricing reviews, relationship management

• Identify, target, and win new customers across OEMs, bodybuilders, fleet operators, and specialist vehicle manufacturers.
• Build and execute outreach plans (calls, email, Linked In, events, partner referrals).
• Qualify opportunities and progress them through trials, approval, and order conversion.
• Build a healthy pipeline and deliver against quarterly and annual targets.

• Own a defined portfolio of existing customers, delivering retention and account growth targets.
• Run regular account reviews, maintain senior stakeholder relationships, and keep risks and actions visible.
• Identify and close cross-sell and upsell opportunities across mirrors, CMS, and visibility products.
• Manage day-to-day commercial and operational issues (quotes, pricing reviews, delivery/quality escalations) by coordinating internal teams.

• Translate customer needs into suitable solutions and recommendations.
• Support trials, installations, and feedback loops with Product and Engineering teams.
• Communicate compliance positioning and product suitability for harsh environments clearly.

• Maintain accurate CRM records, pipeline stages, and account notes.
• Forecast revenue (new and existing) and report weekly on progress, risks, and next actions.

• Track competitor activity, pricing pressure, and customer trends, then feed insights back into the business.
• Support distributors and resellers where relevant, including joint plans and lead management.
• Represent Ashtree at industry events and customer demonstrations.

• New revenue won and gross margin achieved.
• Existing account retention and net revenue growth (including cross-sell and upsell).
• Pipeline coverage and conversion rates.

• Proven experience in B2B sales combining new business and account management.
• Track record of owning revenue targets and building pipeline from scratch.
• Strong consultative selling and stakeholder management, including procurement and technical teams.
• Commercial discipline: pricing, margin protection, and negotiation.
• Organised, consistent CRM use and accurate forecasting.
• Full UK driving licence and willingness to travel.
• Experience in commercial vehicle, automotive, industrial equipment, safety products, mirrors, cameras/CMS, or related technical sectors.
• Experience with OEM/bodybuilder/fleet environments and specification-led sales cycles.
• Distributor or reseller channel management.

• Self-driven, resilient, and comfortable working independently.
• Practical problem-solver who drives issues to resolution without excuses.
• Clear communicator who stays credible with technical and operational audiences.

• Works closely with:
  Product and Engineering, Operations, Quality, Finance, and Customer Service

• UK & EU hybrid role with regular customer visits, occasional overnight stays and occasional meetings in the Bradford, UK Office.
• International travel will be required (mainly Europe).